Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Netflix, Anua

tiers

K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy

Bad Bunny 101

tiers

Duolingo, Bad Bunny, Cultural Branding, Hypertext Marketing, Consumer Engagement

New One Studio

tiers

Digital Culture, Brand Semiotics, Gender Dynamics, Interactive Gaming, Consumer Behavior

ELIE SAAB

tiers

Luxury Semiotics, Brand Storytelling, Fashion Marketing, Cultural Heritage, Resilience Narrative

Tattle TV

tiers

Vertical Video, Streaming Platforms, Content Adaptation, Digital Media, Consumer Engagement

Lollipop Star

tiers

Bone Conduction, Consumer Culture, Sensory Branding, Product Design, Experiential Marketing

Monday Night Football

members

Digital Transformation, Predictive Analytics, Sports Broadcasting, Consumer Engagement, Artificial Intelligence, AR

Oreo, Disney’s Marvel

tiers

Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics

Medialink

tiers

Intellectual Property, Festival Marketing, Anime Culture, Soft Power, Brand Experience

Amazon & Tennessee Titans

tiers

Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study

Philippine Airlines

tiers

Ethnography, Narrative, Ritual, Compliance, Hybridity, Parody