Case Studies Learning and Teaching Film & TV Entertainment Avatar Wish High tiers Vtuber Education, Parasocial Attachment, Digital Pedagogy, Brand Semiotics, Consumer Culture Adriana Chiñas
Case Studies Film & TV Entertainment Food & Beverage Bauducco, Netflix tiers Brand Collaboration, Consumer Culture, Digital Marketing, Semiotic Strategy, Streaming Economy Adriana Chiñas
Case Studies Film & TV Entertainment Social Awareness Latina, The Peruvian Cancer Foundation tiers Creative Media Strategy, Brand Semiotics, Social Value Innovation, Cultivation Theory, Purpose-Driven Marketing Adriana Chiñas
Case Studies Personal Aesthetics Sports and Games Business To Business Film & TV Entertainment Old Spice & Super Mario tiers Brand Semiotics, Consumer Culture, Nostalgia Marketing, Cross-Brand Collaboration, Cultural Branding Adriana Chiñas
Case Studies Travel and Outdoors Film & TV Entertainment Dr. Seuss Enterprises tiers Cultural Branding, Hypertext Marketing, Brand Metaphor, Consumer Engagement, Digital Strategy Adriana Chiñas
Eurekas Film & TV Entertainment Match Made in Spotify members Algorithmic Intimacy, Spotify, Consumer Culture, Datafication, Brand Semiotics Adriana Chiñas
Case Studies Travel and Outdoors Film & TV Entertainment Marriott Bonvoy tiers Marriott Bonvoy, Loyalty Programs, Experiential Marketing, Consumer Engagement, Brand Semiotics Adriana Chiñas
Case Studies Retail and Shopping Technology Film & TV Entertainment Silvr tiers Shoppable Tv, Computer Vision, Consumer Behavior, Platform Capitalism, Brand Semiotics Adriana Chiñas
Case Studies Film & TV Entertainment Technology Japan's Sony Group tiers Sony Group, Ai Attribution, Copyright Protection, Generative Music, Digital Rights Adriana Chiñas
Case Studies Film & TV Entertainment Technology Stern Pinball tiers Pokémon, Brand Semiotics, Techno-Animism, Consumer Culture, Nostalgia Marketing Adriana Chiñas
Case Studies Film & TV Entertainment Learning and Teaching Netflix, Righters House tiers Netflix, Saudi Arabia, Screenwriting, Cultural Production, Platform Strategy Adriana Chiñas
Case Studies Film & TV Entertainment Technology Social Media Apple’s Vision Pro tiers Platform Strategy, Spatial Computing, Brand Ecosystem, Competitive Timing, Digital Culture Adriana Chiñas