Coca-Cola: Cultural Infrastructure
members
Circular Economy, Consumer Culture, Brand Semiotics, Social Norms, Material Culture, Cost Reduction
Burguer King: The Midnight Hunger Pact
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Ritual, Digital Anthropology, Consumer Culture
Arisu: Seoul Reclaiming Tap Water
members
Arisu, Seoul, Branding, Perception, Servicescape, Tap Water, Government
Cool Roast Curves: Nostalgia in a Box
tiers
Nostalgia, Semiotics, Packaging, Brand Positioning, Consumer Culture, Coffee, Retro, VHS
Coca-Cola: CokeSticks
tiers
Coca-Cola, Brand Semiotics, Glocalization, Consumer Culture, Ritual, Chopsticks, Heritage
Starbucks: Brewing Wellness
members
Starbucks, Wellness, Semiotics, Branding, Consumer Identity, Protein Beverages, Sugar-free, Snacks
Fields Good: Heritage Reimagined
members
Legacy, Wellness, Semiotics, Positioning, Indulgence, Innovation, Cookie
Google Maps & Dua Lipa
tiers
Cultural Intermediation, Tastemaking, Platformization, Brand Semiotics, Participatory Culture