Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink
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Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity
Denny’s: Pancake-Inspired Sneakers Return for a Second Drop
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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community
Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week
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Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics
Snapkin: A Photo Turns Meals Into Calorie Data
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Self-Tracking, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Mediation, App
lang AI Gives Restaurant Phone Calls a Memory
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Voice AI, Hospitality, Restaurants, Conversational Agents, Personalization, Emotional Intelligence, Customer Experience, Automation
Philantropica: A Luxury Soft Drink That Funds Plastic Collection
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Brand Semiotics, Symbolic Consumption, Social Identity, Luxury Codes, Algorithmic Visibility, Case Study
McDonald’s Fryceratops: Turning a Fan Trend Into a Brand Ritual
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Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, User Participation, Meaning-Making
ZBiotics: A Genetically Engineered Probiotic for Drinking
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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Philosophy Of Technology, Case Study
Pizza Hut: Red Roofs Become Neighborhood Libraries
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Brand Semiotics, Symbolic Exchange, Reference Groups, Nostalgia, Digital Anthropology, Case Study,
MilkUP: Milk, Merch and a Cereal Rave Fill a Two-Weekend Cafe
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z
Heineken: Turning Taste Preferences Into a Personalized Pour
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Brand Semiotics, Symbolic Consumption, Co-Creation, Datafication, Consumer Identity, Digital Anthropology, Beer
TIPSTER: Running 13.1 Miles for New York’s Best Pastries
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Consumer Culture, Brand Semiotics, Social Identity, Ritual, Scarcity, Symbolic Consumption