Heineken: Turning Taste Preferences Into a Personalized Pour
tiers
Brand Semiotics, Symbolic Consumption, Co-Creation, Datafication, Consumer Identity, Digital Anthropology, Beer
TIPSTER: Running 13.1 Miles for New York’s Best Pastries
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Consumer Culture, Brand Semiotics, Social Identity, Ritual, Scarcity, Symbolic Consumption
Huda Beauty: A Beauty Brand You Can Taste
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Social Identity, Experiential Marketing, Activation, Cake
GQ: Local Flavors in a T-Shirt
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Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture
Burger King: What Happens When Nuggets Get a Fashion Drop?
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Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing
Starbucks Vietnam: Designing Service Around Sign Language
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Social Identity, Brand Semiotics, Deaf Culture, Symbolic Consumption, Inclusion, Digital Anthropology
Xiaomi: The Stove That Knows You Left the Kitchen
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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy
McDonald’s: See the Beef for Yourself
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Transparency, Ritual, Persuasion
Monster Wolf: Building a Mechanical Predator
members
Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study
Growing Lettuce Nobody Has to Touch
members
Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation
Dairy Queen: The Ice Cream Robot People Want to Watch
members
Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study
DoorDash Air: Taking Food Delivery Into the Sky
members
Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study