GQ: Local Flavors in a T-Shirt
tiers
Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture
Burger King: What Happens When Nuggets Get a Fashion Drop?
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Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing
Starbucks Vietnam: Designing Service Around Sign Language
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Social Identity, Brand Semiotics, Deaf Culture, Symbolic Consumption, Inclusion, Digital Anthropology
Xiaomi: The Stove That Knows You Left the Kitchen
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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy
McDonald’s: See the Beef for Yourself
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Transparency, Ritual, Persuasion
Monster Wolf: Building a Mechanical Predator
members
Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study
Growing Lettuce Nobody Has to Touch
members
Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation
Dairy Queen: The Ice Cream Robot People Want to Watch
members
Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study
DoorDash Air: Taking Food Delivery Into the Sky
members
Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study
Little Caesars: Putting Pizza Robots on the Sidewalk
members
Brand Semiotics, Servicescape, Consumer Culture, Social Identity, Digital Anthropology, Autonomous Delivery
Oak Deer Robotics: Putting the Chef’s Instinct Into Numbers
members
Consumer Culture, Brand Semiotics, Datafication, Symbolic Consumption, Anthropomorphism, Digital Anthropology
Walmart: Wearing the Rotisserie Chicken Fandom
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Material Culture, Reference Groups, Digital Anthropology, Campaigns