Tesco: Creator Testimony at the Moment of Choice
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Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles
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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study
The Little Yellow Door: An Emoji Menu Turns Ordering Into a Game
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Brand Semiotics, Digital Anthropology, Social Identity, Ritual, Consumer Culture, Case Study
Drive Thru Index: Tracking Fast-Food Prices Across Thousands of Locations
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Price Transparency, Brand Semiotics, Datafication, Digital Anthropology, Consumer Culture, Technological Mediation
Drive Thru Index: A Map That Compares Fast-Food Prices
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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study
Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink
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Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity
Denny’s: Pancake-Inspired Sneakers Return for a Second Drop
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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community
Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week
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Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics
Snapkin: A Photo Turns Meals Into Calorie Data
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Self-Tracking, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Mediation, App
lang AI Gives Restaurant Phone Calls a Memory
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Voice AI, Hospitality, Restaurants, Conversational Agents, Personalization, Emotional Intelligence, Customer Experience, Automation
Philantropica: A Luxury Soft Drink That Funds Plastic Collection
members
Brand Semiotics, Symbolic Consumption, Social Identity, Luxury Codes, Algorithmic Visibility, Case Study
McDonald’s Fryceratops: Turning a Fan Trend Into a Brand Ritual
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Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, User Participation, Meaning-Making