Philantropica: A Luxury Soft Drink That Funds Plastic Collection
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Brand Semiotics, Symbolic Consumption, Social Identity, Luxury Codes, Algorithmic Visibility, Case Study
McDonald’s Fryceratops: Turning a Fan Trend Into a Brand Ritual
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Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, User Participation, Meaning-Making
ZBiotics: A Genetically Engineered Probiotic for Drinking
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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Philosophy Of Technology, Case Study
Pizza Hut: Red Roofs Become Neighborhood Libraries
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Brand Semiotics, Symbolic Exchange, Reference Groups, Nostalgia, Digital Anthropology, Case Study,
MilkUP: Milk, Merch and a Cereal Rave Fill a Two-Weekend Cafe
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z
Heineken: Turning Taste Preferences Into a Personalized Pour
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Brand Semiotics, Symbolic Consumption, Co-Creation, Datafication, Consumer Identity, Digital Anthropology, Beer
TIPSTER: Running 13.1 Miles for New York’s Best Pastries
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Consumer Culture, Brand Semiotics, Social Identity, Ritual, Scarcity, Symbolic Consumption
Huda Beauty: A Beauty Brand You Can Taste
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Social Identity, Experiential Marketing, Activation, Cake
GQ: Local Flavors in a T-Shirt
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Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture
Burger King: What Happens When Nuggets Get a Fashion Drop?
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Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing
Starbucks Vietnam: Designing Service Around Sign Language
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Social Identity, Brand Semiotics, Deaf Culture, Symbolic Consumption, Inclusion, Digital Anthropology
Xiaomi: The Stove That Knows You Left the Kitchen
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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy