Case Studies Food & Beverage Film & TV Entertainment Cool Roast Curves: Nostalgia in a Box tiers Nostalgia, Semiotics, Packaging, Brand Positioning, Consumer Culture, Coffee, Retro, VHS Adriana Chiñas
Consumer Statistics Food & Beverage Mobility and Transport More Than One in Five Orders Come From Context-Specific Menus members Asia Pacific Adriana Chiñas
Case Studies Food & Beverage Art & Culture Coca-Cola: CokeSticks tiers Coca-Cola, Brand Semiotics, Glocalization, Consumer Culture, Ritual, Chopsticks, Heritage Adriana Chiñas
Eurekas Health & Wellbeing Food & Beverage Starbucks: Brewing Wellness members Starbucks, Wellness, Semiotics, Branding, Consumer Identity, Protein Beverages, Sugar-free, Snacks Adriana Chiñas
Eurekas Health & Wellbeing Food & Beverage Fields Good: Heritage Reimagined members Legacy, Wellness, Semiotics, Positioning, Indulgence, Innovation, Cookie Adriana Chiñas
Case Studies Food & Beverage Social Media Travel and Outdoors Google Maps & Dua Lipa tiers Cultural Intermediation, Tastemaking, Platformization, Brand Semiotics, Participatory Culture Adriana Chiñas
Consumer Statistics Food & Beverage Technology Hundreds of Recipes Power the Rise of Automated Cooking members Global Adriana Chiñas
Case Studies Food & Beverage Film & TV Entertainment Business To Business Art & Culture OREO & BTS Cookies tiers Oreo, Bts, Fandom, Semiotics, Globalization, Korea Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping Business To Business Art & Culture Walmart & BTS New ARIH Brand tiers ARIH, Walmart, BTS, Hybridity, Tribes, Semiotics, Arirang, Noodles, Probiotics Adriana Chiñas
Case Studies Food & Beverage Personal Aesthetics Japan Starbucks Chunky Strawberry Milk tiers Starbucks, Japan, Semiotics, Lifestyle, Collaboration, Branding Adriana Chiñas
Consumer Statistics Food & Beverage Film & TV Entertainment Social Media Starbucks Turns Beast Games Into a Live Brand Environment members Global Adriana Chiñas
Case Studies Food & Beverage Sports and Games World Cup BuzzBallz tiers Buzzballz, Worldcup, Semiotics, Fandom, Limited edition, Beverages, Alcohol Adriana Chiñas