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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Coca-Cola: CokeSticks
Case Studies Food & Beverage Art & Culture

Coca-Cola: CokeSticks

tiers
Coca-Cola, Brand Semiotics, Glocalization, Consumer Culture, Ritual, Chopsticks, Heritage
Adriana Chiñas Adriana Chiñas
Starbucks: Brewing Wellness
Eurekas Health & Wellbeing Food & Beverage

Starbucks: Brewing Wellness

members
Starbucks, Wellness, Semiotics, Branding, Consumer Identity, Protein Beverages, Sugar-free, Snacks
Adriana Chiñas Adriana Chiñas
Fields Good: Heritage Reimagined
Eurekas Health & Wellbeing Food & Beverage

Fields Good: Heritage Reimagined

members
Legacy, Wellness, Semiotics, Positioning, Indulgence, Innovation, Cookie
Adriana Chiñas Adriana Chiñas
Google Maps & Dua Lipa
Case Studies Food & Beverage Social Media Travel and Outdoors

Google Maps & Dua Lipa

tiers
Cultural Intermediation, Tastemaking, Platformization, Brand Semiotics, Participatory Culture
Adriana Chiñas Adriana Chiñas
Hundreds of Recipes Power the Rise of Automated Cooking
Consumer Statistics Food & Beverage Technology

Hundreds of Recipes Power the Rise of Automated Cooking

members
Global
Adriana Chiñas Adriana Chiñas
OREO & BTS Cookies
Case Studies Food & Beverage Film & TV Entertainment Business To Business Art & Culture

OREO & BTS Cookies

tiers
Oreo, Bts, Fandom, Semiotics, Globalization, Korea
Adriana Chiñas Adriana Chiñas
Walmart & BTS New ARIH Brand
Case Studies Food & Beverage Retail and Shopping Business To Business Art & Culture

Walmart & BTS New ARIH Brand

tiers
ARIH, Walmart, BTS, Hybridity, Tribes, Semiotics, Arirang, Noodles, Probiotics
Adriana Chiñas Adriana Chiñas
Japan Starbucks Chunky Strawberry Milk
Case Studies Food & Beverage Personal Aesthetics

Japan Starbucks Chunky Strawberry Milk

tiers
Starbucks, Japan, Semiotics, Lifestyle, Collaboration, Branding
Adriana Chiñas Adriana Chiñas
Starbucks Turns Beast Games Into a Live Brand Environment
Consumer Statistics Food & Beverage Film & TV Entertainment Social Media

Starbucks Turns Beast Games Into a Live Brand Environment

members
Global
Adriana Chiñas Adriana Chiñas
World Cup BuzzBallz
Case Studies Food & Beverage Sports and Games

World Cup BuzzBallz

tiers
Buzzballz, Worldcup, Semiotics, Fandom, Limited edition, Beverages, Alcohol
Adriana Chiñas Adriana Chiñas
Autonomous Delivery Expands Into Everyday Logistics
Consumer Statistics Food & Beverage Technology

Autonomous Delivery Expands Into Everyday Logistics

members
Europe
Adriana Chiñas Adriana Chiñas
Lay's Chips
Eurekas Food & Beverage

Lay's Chips

members
Lays, Pepsico, Madrid, Restaurant, Semiotics, Branding
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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