Case Studies Food & Beverage Social Media Travel and Outdoors Google Maps & Dua Lipa tiers Cultural Intermediation, Tastemaking, Platformization, Brand Semiotics, Participatory Culture Adriana Chiñas
Consumer Statistics Food & Beverage Technology Hundreds of Recipes Power the Rise of Automated Cooking members Global Adriana Chiñas
Case Studies Food & Beverage Film & TV Entertainment Business To Business Art & Culture OREO & BTS Cookies tiers Oreo, Bts, Fandom, Semiotics, Globalization, Korea Adriana Chiñas
Case Studies Food & Beverage Retail and Shopping Business To Business Art & Culture Walmart & BTS New ARIH Brand tiers ARIH, Walmart, BTS, Hybridity, Tribes, Semiotics, Arirang, Noodles, Probiotics Adriana Chiñas
Case Studies Food & Beverage Personal Aesthetics Japan Starbucks Chunky Strawberry Milk tiers Starbucks, Japan, Semiotics, Lifestyle, Collaboration, Branding Adriana Chiñas
Consumer Statistics Food & Beverage Film & TV Entertainment Social Media Starbucks Turns Beast Games Into a Live Brand Environment members Global Adriana Chiñas
Case Studies Food & Beverage Sports and Games World Cup BuzzBallz tiers Buzzballz, Worldcup, Semiotics, Fandom, Limited edition, Beverages, Alcohol Adriana Chiñas
Consumer Statistics Food & Beverage Technology Autonomous Delivery Expands Into Everyday Logistics members Europe Adriana Chiñas
Eurekas Food & Beverage Lay's Chips members Lays, Pepsico, Madrid, Restaurant, Semiotics, Branding Adriana Chiñas
Eurekas Food & Beverage Graza: Squeezing Into Culture members Graza, Mayonnaise, Semiotics, Wholefoods, Brand extension, Adriana Chiñas
Eurekas Film & TV Entertainment Food & Beverage Valerie’s Place members Valerie Bertinelli, Subscription, Platform, Community, Authenticity, 2DC Adriana Chiñas
Eurekas Food & Beverage Personal Aesthetics Seda × Kibon members Seda, Kibon, Cobranding, Nostalgia, Semiotics, Haircare, Adriana Chiñas