Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.

IKEA, Tiny Chef

tiers

Brand Strategy, Consumer Culture, Semiotic Analysis, Retail Innovation, Sustainability

IKEA & Tiny Chef

tiers

Brand Semiotics, Consumer Culture, Food Marketing, Content Strategy, Sustainability

Adidas & Sagra Italian Pastificio

tiers

Brand Extension, Semiotic Strategy, Consumer Culture, Experiential Marketing, Product Innovation

Papa Johns & Google

paid

Artificial Intelligence, Quick Service Restaurants, Digital Ordering, Customer Experience, Omnichannel Strategy

Kitkat & Formula 1

tiers

Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing

Lollipop Star

tiers

Bone Conduction, Consumer Culture, Sensory Branding, Product Design, Experiential Marketing

TABASCO® & Sephora

tiers

Brand Extension, Collaboration Strategy, Semiotic Analysis, Consumer Culture, Beauty Industry

Amap

members

Artificial Intelligence, Platform Economy, Consumer Behavior, Local Commerce, Digital Transformation, AR

Coca-Cola Chinese New Year

tiers

Coca-Cola, Chinese New Year, Gen Z, Cultural Branding, Brand Strategy

OXXO & Uber Eats

tiers

Platform Economy, Retail Innovation, Consumer Behavior, Digital Strategy, Omnichannel

Oreo, Disney’s Marvel

tiers

Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics