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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Google Maps Local Guides
Case Studies Food & Beverage Technology

Google Maps Local Guides

tiers
Algorithmic Curation, Digital Anthropology, Spatial Intelligence, Conversational AI, Urban Technology, Location-based Services
Eureka Eureka
Carrefour Romania & Bringo
Case Studies Food & Beverage Ecology and Sustainability Retail and Shopping

Carrefour Romania & Bringo

tiers
Circular Economy, Digital Retail, Sustainable Consumption, Online Grocery, Consumer Behavior, Retail Innovation
Eureka Eureka
Wendy's
Case Studies Food & Beverage

Wendy's

tiers
Competitive Marketing, Brand Positioning, Digital Surveillance, Experiential Marketing, Real-time Data, Service Innovation
Eureka Eureka
SoWell
Case Studies Health & Wellbeing Food & Beverage

SoWell

tiers
Pharmaceutical Adjacency, Health Commodification, Consumer Wellness, Medical Positioning, Supplement Marketing, Brand Authority
Eureka Eureka
Burger King Brasil
Case Studies Social Awareness Food & Beverage

Burger King Brasil

tiers
Civic Engagement, Brand Reciprocity, Democratic Participation, Social Norms, Consumer Psychology, Corporate Citizenship
Eureka Eureka
USAID & others
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

USAID & others

tiers
Agricultural Development, Corporate Partnerships, Gender Empowerment, Supply Chain Management, Sustainable Development, Public-Private Initiatives
Eureka Eureka
Woolworths New Zealand
Case Studies Food & Beverage Ecology and Sustainability

Woolworths New Zealand

tiers
Environmental Marketing, Brand Activism, Retail Innovation, Consumer Education, Sustainability Communication, Corporate Stewardship
Eureka Eureka
Zespri
Case Studies Food & Beverage Health & Wellbeing Technology

Zespri

tiers
Digital Navigation, Food Marketing, Parental Control, Brand Semiotics, Consumer Resistance, Healthy Consumption
Eureka Eureka
Tasty Treat
Case Studies Food & Beverage Technology

Tasty Treat

tiers
Algorithmic Identity, Cultural Memory, Digital Anthropology, Consumer Identity, Temporal Displacement, Brand Innovation
Eureka Eureka
Carrefour Argentina
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Carrefour Argentina

tiers
Algorithmic Pricing, Consumer Behavior, Retail Technology, Food Waste, Machine Learning, Dynamic Pricing
Eureka Eureka
Tony’s Chocolonely & The Washington Post
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Tony’s Chocolonely & The Washington Post

tiers
Activist Branding, Supply Chain Ethics, Consumer Education, Brand Collaboration, Social Responsibility, Cultural Positioning
Eureka Eureka
Taco Bell
Case Studies Food & Beverage Social Awareness

Taco Bell

tiers
Budget Algorithm, Consumer Agency, Digital Servicescape, Fast Food Innovation, Algorithmic Curation, Mobile Commerce
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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