McCafé: A Vegan Leather Handbag Inspired by Its Disposable Drink Trays
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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Economy Premium, Consumer Creativity, Case Study, Vegan
Zest: Using Transaction Data to Personalize Restaurant Discovery
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Datafication, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Delegation, Consumer Culture, AI
McDonald's: Spooky Sauces
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Brand Semiotics, Ritual, Digital Anthropology, Symbolic Consumption, Platform Visibility, Case Study
Pringles: A Limited-Edition Urn for Brand-Loyal Fans
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Brand Semiotics, Ritual, Packaging Design, Brand Mythology, Digital Anthropology, Consumer Culture, Ashes
McDonald's Dubai: The Family Table as a Site of Digital Safety
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Brand Semiotics, Consumer Socialization, Digital Anthropology, Servicescape, Data Privacy, Case Study, Children Safety
Visit Finland: A Blind Dinner Date to Discover Finnish Cuisine
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Consumer Culture, Brand Semiotics, Ritual Commensality, Digital Anthropology, Social Proof, Case Study
Disney+ & McDonald's Brazil: Entertainment Into Its Loyalty Rewards
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Loyalty Programs, Brand Semiotics, Meaning Transfer, Gift Exchange, Digital Anthropology, Case Study, Cobranding
Tesco: Creator Testimony at the Moment of Choice
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Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles
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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study
The Little Yellow Door: An Emoji Menu Turns Ordering Into a Game
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Brand Semiotics, Digital Anthropology, Social Identity, Ritual, Consumer Culture, Case Study
Drive Thru Index: Tracking Fast-Food Prices Across Thousands of Locations
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Price Transparency, Brand Semiotics, Datafication, Digital Anthropology, Consumer Culture, Technological Mediation
Drive Thru Index: A Map That Compares Fast-Food Prices
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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study