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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Calm Tech Institute
Case Studies Health & Wellbeing Technology Learning and Teaching

Calm Tech Institute

tiers
Calm Technology, Digital Wellness, Technology Certification, Mindful Design, Consumer Wellbeing, Attention Economy
Eureka Eureka
MINI AGMC
Case Studies Health & Wellbeing Social Awareness Art & Culture

MINI AGMC

tiers
Cultural Semiotics, Embodied Marketing, Brand Activism, Community Health, Visual Consumption, Aesthetic Consumption
Eureka Eureka
FairPrice Group & HPB
Case Studies Health & Wellbeing Business To Business Technology

FairPrice Group & HPB

tiers
Digital Health Promotion, Retail App Integration, Gamified Loyalty Systems, Behavioral Nudging Technology, Health-Conscious Consumer Behavior, Mobile Commerce Innovation
Eureka Eureka
Feeling Great
Case Studies Health & Wellbeing Technology

Feeling Great

tiers
Algorithmic Therapy, Digital Mental Health, Affective Computing, Therapeutic AI, Consumer Psychology, Digital Wellness
Eureka Eureka
WhiteGlove
Health & Wellbeing Technology

WhiteGlove

tiers
Consumer tribes that may relate to this case study:
Eureka Eureka
Overdrive
Case Studies Health & Wellbeing Social Awareness

Overdrive

tiers
Harm Reduction Marketing, Medical Device Branding, Consumer Culture Theory, Stigmatized Markets, Healthcare Accessibility, Brand Semiotics
Eureka Eureka
AIC
Case Studies Health & Wellbeing Social Awareness

AIC

tiers
Digital Representation, Ageism Communication, Visual Semiotics, Cultural Production, Authentic Branding, Senior Demographics
Eureka Eureka
Hungryroot
Case Studies Technology Food & Beverage Health & Wellbeing

Hungryroot

tiers
Algorithmic Personalization, Machine Learning Retail, Predictive Consumer Behavior, Digital Food Culture, AI-Driven Commerce, Computational Consumption
Eureka Eureka
Orb
Case Studies Health & Wellbeing Technology

Orb

tiers
Algorithmic Therapy, Biometric Monitoring, Decentralized Healthcare, Digital Therapeutics, Human-Machine Collaboration, Psychedelic Technology
Eureka Eureka
The Hershey Company
Case Studies Food & Beverage Sports and Games Health & Wellbeing

The Hershey Company

tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Eureka Eureka
Johnson & Johnson Brasil
Case Studies Health & Wellbeing Film & TV Entertainment

Johnson & Johnson Brasil

tiers
Mental Health Communication, Entertainment Education, Pharmaceutical Marketing, Influencer Strategy, Semiotic Analysis, Cultural Branding
Eureka Eureka
SMHC & Yongpu
Case Studies Health & Wellbeing Business To Business Food & Beverage

SMHC & Yongpu

tiers
Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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