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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
Function Health
Case Studies Health & Wellbeing Technology

Function Health

tiers
Quantified Self, Health Democratization, Subscription Medicine, Preventative Healthcare, Biomarker Testing, Consumer Health Technology
Eureka Eureka
KFC & Hatch
Case Studies Food & Beverage Health & Wellbeing

KFC & Hatch

tiers
Sensory Marketing, Cross-Category Collaborations, Sonic Branding, Commodified Wellness, Sleep Economy, Experiential Consumption
Eureka Eureka
Grandma Stand
Case Studies Health & Wellbeing Technology

Grandma Stand

tiers
Intergenerational Wisdom, Digital Kinship, Urban Ritual, Wisdom Transmission, Elder Knowledge, Social Gerontology
Eureka Eureka
Fitbit
Case Studies Health & Wellbeing Technology

Fitbit

tiers
Quantified Self, Digital Wellness, Health Surveillance, Algorithmic Personalization, Sleep Optimization, Consumer Health Technology
Eureka Eureka
NHS England
Case Studies Health & Wellbeing Technology

NHS England

tiers
Technological Remediation, Healthcare Democratization, Diagnostic Prosthesis, Medical Technology Appropriation, Sociotechnical Assemblage, Digital Health Innovation
Eureka Eureka
Hyundai Motor & Kia Robotics
Case Studies Health & Wellbeing Learning and Teaching Technology Mobility and Transport

Hyundai Motor & Kia Robotics

tiers
Wearable Robotics, Human Augmentation, Labor Anthropology, Embodied Technology, Exoskeletal Systems, Bionic Enhancement
Eureka Eureka
Headspace & When We All Vote
Case Studies Health & Wellbeing Technology Social Awareness

Headspace & When We All Vote

tiers
Electoral Anxiety, Digital Wellbeing, Therapeutic Citizenship, Civic Technology, Political Psychology, Democratic Participation
Eureka Eureka
Gatorade
Case Studies Food & Beverage Health & Wellbeing Technology

Gatorade

tiers
Algorithmic Wellness, Digital Embodiment, Personalized Hydration, Sports Technology, Brand Extension, AI Coaching
Eureka Eureka
MyFitnessPal
Case Studies Health & Wellbeing Technology

MyFitnessPal

tiers
Digital Health Literacy, Embodied Knowledge, Algorithmic Wellness, Gut Microbiome, Consumer Health Platforms, Nutritional Pedagogy
Eureka Eureka
Die Null
Case Studies Food & Beverage Health & Wellbeing

Die Null

tiers
Alcohol-Free Consumption, Cultural Ritual Transformation, Urban Space Revitalization, Health-Conscious Alternatives, Consumption Identity, Social Design Intervention
Eureka Eureka
AXA Mind Health Self-check
Case Studies Banking & Financial Services Health & Wellbeing Technology

AXA Mind Health Self-check

tiers
Digital Mental Health, Preventative Wellbeing, Quantified Self, Insurance Innovation, Behavioral Economics, Health Risk Assessment
Eureka Eureka
Flash Pack
Case Studies Travel and Outdoors Health & Wellbeing

Flash Pack

tiers
Mindful Tourism, Sober Travel, Experiential Consumption, Cultural Capital, Wellness Economy, Identity Performance
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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