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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Kitkat & Formula 1
Case Studies Food & Beverage Business To Business Sports and Games

Kitkat & Formula 1

tiers
Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing
Eureka Eureka
Monday Night Football
Eurekas Sports and Games Technology Film & TV Entertainment

Monday Night Football

members
Digital Transformation, Predictive Analytics, Sports Broadcasting, Consumer Engagement, Artificial Intelligence, AR
Eureka Eureka
Equinox
Case Studies Health & Wellbeing Sports and Games Technology

Equinox

tiers
Case Study, Female Physiology, Luxury Fitness, Data Feminism, Personalization, Brand Strategy
Eureka Eureka
Aerobag
Case Studies Technology Sports and Games

Aerobag

tiers
Case Study, Wearable Technology, Cycling Culture, Brand Adoption, Product Innovation, Consumer Behavior
Eureka Eureka
Coach & Electronic Arts
Case Studies Fashion and Apparel Personal Aesthetics Retail and Shopping Sports and Games

Coach & Electronic Arts

tiers
Electronic Arts, Open Acces, The Sims, Marketing, Special Collection, Consumption
Eureka Eureka
Amazon & Tennessee Titans
Case Studies Film & TV Entertainment Sports and Games Retail and Shopping Business To Business

Amazon & Tennessee Titans

tiers
Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study
Eureka Eureka
Hyrox
Case Studies Sports and Games Health & Wellbeing

Hyrox

tiers
Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization
Eureka Eureka
DRESSX
Eurekas Technology Sports and Games Fashion and Apparel

DRESSX

members
Digital Fashion, Metaverse, Brand Strategy, Consumer Culture, Platform Economy
Eureka Eureka
FIFA
Case Studies Film & TV Entertainment Sports and Games

FIFA

tiers
Fifa, Netflix Games, World Cup, Platformization, Consumer Culture
Eureka Eureka
Lone Wolves
Consumer Tribes Mobility and Transport Sports and Games

Lone Wolves

tiers
Consumer Tribe: Lone Wolves
Eureka Eureka
Misotrolls
Consumer Tribes Sports and Games

Misotrolls

tiers
Consumer Tribe: Misotrolls
Eureka Eureka
Gatorade Canada
Case Studies Food & Beverage Health & Wellbeing Sports and Games

Gatorade Canada

tiers
Hydration, Gatorade Canada, Women’s Hockey, Performance Science, Brand Strategy
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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