Fenix FC
tiers
Transgender Athletes, Sports Inclusion, Community Formation, Identity Performance, Cultural Transformation, Athletic Participation
PUMA India & Bumble
tiers
Tribal Marketing, Brand Community, Consumer Engagement, Experiential Marketing, Cross-Brand Collaboration, Social Connection
Australian Bananas
tiers
Symbolic Consumption, Brand Activation, Health Marketing, Consumer Engagement, Experiential Campaigns, Fitness Culture
The Hershey Company
tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Amazon AWS & NFL
tiers
Generative Artificial Intelligence, Sports Philanthropy, Digital Material Culture, Brand Activism, Consumer Participation, Technology Ritual
Vivo
tiers
Olympic Sponsorship, Generative AI, National Identity, Brand Ambassadors, Technological Mediation, Cultural Narrative
Decathlon & World Cleanup Day
tiers
Environmental Reciprocity, Consumer Engagement, Sustainable Business, Digital Tracking, Behavioral Economics, Experiential Retail
Damini Ogulu
tiers
Celebrity Brand Extension, Sports Development, Youth Empowerment, Cultural Capital, Transnational Partnerships, African Entrepreneurship