Les Mills x Adidas: 3,000 People Train Inside a Fitness Rave
tiers
Brand Community, Consumer Culture, Ritual Consumption, Social Identity, Brand Semiotics, Experiential Marketing
TIPSTER: Running 13.1 Miles for New York’s Best Pastries
tiers
Consumer Culture, Brand Semiotics, Social Identity, Ritual, Scarcity, Symbolic Consumption
Waypoint: AI Navigation Device for Visually Impaired Gamers
tiers
Brand Semiotics, Digital Anthropology, Social Identity, Philosophy Of Technology, Inclusive Design, University Projects
Fanatec: An Official F1 Racing System for Sim Racers
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Fandom, Philosophy Of Technology, Social Identity, Driving
Speedo iQ: The Smart Goggles Without a Screen
tiers
Self-Tracking, Social Identity, Symbolic Consumption, Brand Semiotics, Wearable Technology, Consumer Culture, Olympians, Pools, Swimmers
GymNation: Can Sleeping Count as a Workout?
tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care
BurnLab: Making the Gym Camera-Ready
tiers
Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption
Pokémon RUN 30: You Can’t Just Buy This Pikachu
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Scarcity, Consumer Culture, Cards, Asia
Hyrox: Taking the Fitness Community to Sea
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Ritual, Community Building
Froggy's World: How a Weather Mascot Turns Utility Into Belonging
tiers
Brand Semiotics, Symbolic Consumption, Digital Anthropology, Consumer Needs, Platform Affordances, Brand Ritual
Roblox: Video Feed For Games
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Platform Affordances, Social Identity, Case Study
Chispa: Connecting broken-heart soccer fans
members
Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study