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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Reebok
Case Studies Health & Wellbeing Sports and Games

Reebok

tiers
Brand Semiotics, Wearable Technology, Consumer Culture, Quantified Self, Digital Strategy
Eureka Eureka
Škoda
Case Studies Mobility and Transport Sports and Games

Škoda

tiers
Škoda, Airconsole, Electric Vehicles, Servicescape Design, Consumer Experience
Eureka Eureka
Rimas Sports, iHeartMedia
Case Studies Health & Wellbeing Film & TV Entertainment Sports and Games

Rimas Sports, iHeartMedia

tiers
Brand Extension, Cultural Branding, Podcast Strategy, Latino Market, Tribal Marketing
Eureka Eureka
Adidas & Sagra Italian Pastificio
Case Studies Food & Beverage Sports and Games Business To Business

Adidas & Sagra Italian Pastificio

tiers
Brand Extension, Semiotic Strategy, Consumer Culture, Experiential Marketing, Product Innovation
Eureka Eureka
Kitkat & Formula 1
Case Studies Food & Beverage Business To Business Sports and Games

Kitkat & Formula 1

tiers
Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing
Eureka Eureka
Monday Night Football
Eurekas Sports and Games Technology Film & TV Entertainment

Monday Night Football

members
Digital Transformation, Predictive Analytics, Sports Broadcasting, Consumer Engagement, Artificial Intelligence, AR
Eureka Eureka
Equinox
Case Studies Health & Wellbeing Sports and Games Technology

Equinox

tiers
Case Study, Female Physiology, Luxury Fitness, Data Feminism, Personalization, Brand Strategy
Eureka Eureka
Aerobag
Case Studies Technology Sports and Games

Aerobag

tiers
Case Study, Wearable Technology, Cycling Culture, Brand Adoption, Product Innovation, Consumer Behavior
Eureka Eureka
Coach & Electronic Arts
Case Studies Fashion and Apparel Personal Aesthetics Retail and Shopping Sports and Games

Coach & Electronic Arts

tiers
Electronic Arts, Open Acces, The Sims, Marketing, Special Collection, Consumption
Eureka Eureka
Amazon & Tennessee Titans
Case Studies Film & TV Entertainment Sports and Games Retail and Shopping Business To Business

Amazon & Tennessee Titans

tiers
Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study
Eureka Eureka
Hyrox
Case Studies Sports and Games Health & Wellbeing

Hyrox

tiers
Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization
Eureka Eureka
DRESSX
Eurekas Technology Sports and Games Fashion and Apparel

DRESSX

members
Digital Fashion, Metaverse, Brand Strategy, Consumer Culture, Platform Economy
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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