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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Disney & Epic Games
Case Studies Sports and Games Avatar Business To Business

Disney & Epic Games

tiers
Disney, Epic Games, Fortnite, Virtual theme park, Interoperability
Eureka Eureka
Project Amplify
Case Studies Fashion and Apparel Sports and Games

Project Amplify

tiers
Augmentation, Mobility, Access, Semiotics, Service ecosystem
Eureka Eureka
BandSports Celular
Case Studies Technology Sports and Games

BandSports Celular

tiers
Media bundle, Hybrid offer, Telecom, Sports, Brazil
Eureka Eureka
Equinox
Case Studies Health & Wellbeing Sports and Games

Equinox

tiers
Equinox, Women’s health, Wearable data, Hormone testing, Brand strategy
Eureka Eureka
RUN X
Case Studies Health & Wellbeing Sports and Games

RUN X

tiers
Technogym, Run X, World Athletics, Platformization
Eureka Eureka
Razer & Top Tier Tea
Case Studies Food & Beverage Sports and Games Business To Business

Razer & Top Tier Tea

tiers
Razer, Top Tier Tea, Gaming, Bubble tea, Sustainability
Eureka Eureka
Borendom Busters
Consumer Tribes Sports and Games

Borendom Busters

tiers
Consumer Tribe: Borendom Busters
Eureka Eureka
CeraVe & NBA
Case Studies Personal Aesthetics Sports and Games

CeraVe & NBA

tiers
Cerave, Nba, Dermatological beauty, Cultural branding, Esports
Eureka Eureka
OffBall
Case Studies Sports and Games Social Media

OffBall

tiers
Offball, Whatsapp, Second screen, Fan engagement, Media innovation
Eureka Eureka
Bryson DeChambeau
Case Studies Technology Sports and Games

Bryson DeChambeau

tiers
AI Coaching, Athlete Data, Embodied Cognition, Consumer Culture, Algorithmic Mediation
Eureka Eureka
Amazon Prime Video Data Analytics
Case Studies Film & TV Entertainment Sports and Games

Amazon Prime Video Data Analytics

tiers
Amazon Prime Video, Thursday Night Football, Ai analytics, Viewer engagement, Streaming platform
Eureka Eureka
PlayVS and Skillprint
Case Studies Learning and Teaching Sports and Games Health & Wellbeing

PlayVS and Skillprint

tiers
Playvs, Skillprint, Esports, Wellness, Analytics, Gen Z, Mental Health
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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