Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.

NFL & Betches Media

tiers

Sports Marketing, Gender Demographics, Media Partnerships, Cultural Intermediaries, Brand Extension, Audience Segmentation

Sony FIEC

tiers

Multisensory Gaming, Immersive Technology, Haptic Entertainment, Environmental Gaming, Sensory Convergence, Embodied Experience

Puma 'Green Flags'

tiers

Sustainability Communication, Brand Activism, Podcast Marketing, Environmental Education, Influencer Strategy, Generation Z Engagement

Cool Down Controller

tiers

Gaming Controller, Heineken, Brand Technology, Consumer Engagement, Algorithmic Marketing, Digital Innovation

Powerade

tiers

Athletic Sponsorship, Brand Values, Consumer Culture, Sports Marketing, Wellbeing Paradigm, Cultural Semiotics

Football Association

tiers

Grassroots Football, Energy Efficiency, Community Sustainability, Brand Partnerships, Environmental Innovation, Cultural Capital

eyes. lips. face. fandom.

tiers

Cultural Hybridization, Parasocial Marketing, Beauty Brand Innovation, Celebrity Endorsement Strategy, Consumer Engagement, Narrative Advertising

Yntegra Group

tiers

Floating Sports Infrastructure, Platform Urbanism, Elite Consumer Culture, Mobile Luxury Assets, Maritime Tourism Innovation, Sustainable Premium Recreation