Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.

Toy Waste Crisis

members

Globals

4B Mystery-Box Economy

members

Global

Outdoor LocalDoers

tiers

Consumer Tribe: Outdoor LocalDoers

WSL introduces Maternity Wildcard

tiers

Maternity Wildcard, Wsl, Gender Equity, Brand Semiotics, Consumer Culture, Female Athletes, Sports

New York Sports Club

tiers

AI Coaching, Consumer Retention, Digital Transformation, Fitness Industry, Brand Strategy, Coaching Platform, Gym, MYCO, Fitness Industry

Honor: When Machines Outrun Humanity

tiers

Humanoid Robotics, Brand Semiotics, Consumer Culture, Technological Spectacle, Innovation Strategy, Marathon, China, Athletics

Netflix Playground

members

Netflix, Platform Economy, Digital Ecosystems, Consumer Engagement, Brand Strategy

FIFA's Prediction Market Gambit

members

Prediction Markets, Fan Engagement, Blockchain, Fifa, Digital Transformation

Sony's Playerbase

tiers

Consumer Culture, Brand Strategy, Digital Identity, Participatory Marketing, Gaming Industry, Playstation, Gran Turismo, Sony, Digital Players, Players