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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Cindy Ngamba
Case Studies Sports and Games Social Awareness Business To Business

Cindy Ngamba

tiers
Nike, Olympics, UK, Olympic Refuge Foundation, Athletes
Eureka Eureka
Humango
Case Studies Health & Wellbeing Sports and Games Technology

Humango

tiers
ChatGPT, Fitness, Coaching App, Hugo, Digital Coach
Eureka Eureka
House of Innovation
Case Studies Fashion and Apparel Technology Sports and Games Retail and Shopping

House of Innovation

tiers
Nike, Fitness, The BreathLab, Paris, AI, Sensory Journey
Eureka Eureka
David Lloyd Clubs
Case Studies Health & Wellbeing Sports and Games

David Lloyd Clubs

tiers
Niksen, Gym, Happiness, Dutch Philosophy, UK
Eureka Eureka
Maysalward
Case Studies Health & Wellbeing Learning and Teaching Sports and Games

Maysalward

tiers
Game Design, Mental Health, Psychology, Health Issues, Mobile Games
Eureka Eureka
Greenpeace
Case Studies Social Awareness Ecology and Sustainability Sports and Games

Greenpeace

tiers
Flying Guardians, Brasil, Flight Simulator, Ilegal Mining, Deforestation
Eureka Eureka
JBL Quantum Guide Play
Case Studies Technology Learning and Teaching Sports and Games

JBL Quantum Guide Play

tiers
Echolocation Software, Impaired Eyesight, AI, Low-Vision Community
Eureka Eureka
hDrop
Case Studies Sports and Games Technology

hDrop

tiers
Sweat Zones, United States, Gadget, Hydratation, Athletes
Eureka Eureka
Nike Y2K
Case Studies Fashion and Apparel Sports and Games

Nike Y2K

tiers
China, Gen Z, Running Shoes, Year 2000, Jin Shijia
Eureka Eureka
Microsoft & ByoWave
Case Studies Sports and Games Business To Business

Microsoft & ByoWave

tiers
Disabilities, Controller, Xbox, Windows, Proteus, Buttons
Eureka Eureka
Manchester City & OKX
Case Studies Sports and Games Business To Business Banking & Financial Services

Manchester City & OKX

tiers
UK, Soccer Club, Cryptocurrency, Jerseys, Web3 Fans
Eureka Eureka
Roblox Creator Found
Case Studies Social Media Sports and Games

Roblox Creator Found

tiers
Creator Fund, Video Games, Nickelodeon, Content, TikTok
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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