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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Gentle Monster & Blizzard Entertainment
Case Studies Fashion and Apparel Avatar Sports and Games Business To Business

Gentle Monster & Blizzard Entertainment

tiers
United States, South Korea, OVERWATCH, Eyewear, Videogames
Eureka Eureka
Edgbaston Stadium
Case Studies Sports and Games Ecology and Sustainability

Edgbaston Stadium

tiers
UK, Vitality IT20, GO Green Game, LED Lights, Fordhall Farm
Eureka Eureka
One True King
Case Studies Sports and Games Technology

One True King

tiers
Gaming, Gen Z, United States, Mad Mushroom, Streaming Platforms
Eureka Eureka
Phoenix Suns
Case Studies Film & TV Entertainment Sports and Games

Phoenix Suns

tiers
United States, Arizona, Channel Master, Broadcast, Basketball Team
Eureka Eureka
Cyberpixel Otakus
Consumer Tribes Sports and Games Avatar

Cyberpixel Otakus

tiers
Consumer Tribe: Cyberpixel Otakus
Eureka Eureka
Retrostalgic Emovibes
Consumer Tribes Avatar Sports and Games Art & Culture

Retrostalgic Emovibes

tiers
Consumer Tribe: Retrostalgic Emovibes
Eureka Eureka
La Roche-Posay
Case Studies Personal Aesthetics Avatar Health & Wellbeing Social Media

La Roche-Posay

tiers
Minecratf. The sims, Brazil, Twitch, Take4Games, Skincare, Sunscreen
Eureka Eureka
The Marker Squad
Consumer Tribes Sports and Games

The Marker Squad

tiers
Consumer Tribe: The Marker Squad
Eureka Eureka
Aldi Süd
Case Studies Sports and Games Health & Wellbeing Technology Food & Beverage

Aldi Süd

tiers
Germany, Customer Loyalty, Gyms, Software, Nutrition, Sports, Supermarket
Eureka Eureka
Itaú Unibanco
Case Studies Sports and Games Banking & Financial Services Technology

Itaú Unibanco

tiers
Brazil, AI, Soccer, Female Players, World Cup, Galeria.ag
Eureka Eureka
OneCourt
Case Studies Sports and Games Technology Social Awareness

OneCourt

tiers
Tactile Device, Impaired Eyesight, Diversity & Inclusion, Broadcasts
Eureka Eureka
Atome & Mastercard
Case Studies Sports and Games Banking & Financial Services Business To Business

Atome & Mastercard

tiers
Online Games, Gaming, Payment Platforms, Philippines, Gen Z, Services
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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