Case Studies Travel and Outdoors Mobility and Transport Luxury Virgin Voyages’ Annual Pass tiers Luxury Mobility, Experience Economy, Digital Nomadism, Hypermobility, Cryptocurrency Tourism, Subscription Lifestyle Eureka
Case Studies Art & Culture Personal Aesthetics Luxury Notre Dame De Paris tiers Cultural Patronage, Heritage Digitization, Luxury Semiotics, Immersive Exhibitions, Corporate Philanthropy, Collective Memory Eureka
Case Studies Travel and Outdoors Luxury Mobility and Transport Puy du Fou tiers Luxury experiential tourism, Heritage commodification, Theatrical immersion, Cultural capital, Sensory marketing, Staged authenticity Eureka
Case Studies Luxury Fashion and Apparel ORKOS tiers Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories Eureka
Consumer Tribes Art & Culture Luxury Personal Aesthetics Epicurean Alices tiers Consumer Tribe: Epicurean Alices Eureka
Consumer Tribes Fashion and Apparel Art & Culture Luxury Peregrine Aesthetes tiers Consumer Tribe: Peregrine Aesthetes Eureka
Consumer Tribes Art & Culture Fashion and Apparel Luxury Ephemeral Osmosists tiers Consumer Tribe: Ephemeral Osmosists Eureka
Consumer Tribes Family & Relationships Luxury Fashion and Apparel Luxe Sisters tiers Consumer Tribe: Luxe Sisters Eureka
Case Studies Luxury Fashion and Apparel Retail and Shopping Harrods & Vacheron Constantin tiers Luxury Retail Innovation, Multisensory Branding, Heritage Storytelling, Digital Materiality, Experiential Consumption, Immersive Technology Eureka
Case Studies Fashion and Apparel Luxury True Religion tiers Creator economy, Collaborative Marketing, Brand Communities, Influencer Ecosystems, Co-Creation, Cultural Intermediaries Eureka
Case Studies Travel and Outdoors Luxury Surf Abu Dhabi tiers Commodified Nature, Experiential Consumption, Luxury Leisure, Hyperreality, Environmental Engineering, Status Tourism Eureka