Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Club Avandra

tiers

Club Avandra, Swans, Membership, Luxury travel, Community

eBay & Condé Nast

tiers

eBay, Condé Nast, Pre-loved, Circular fashion, Trust

Mercedes-Benz & Xiaoyuzhou

members

Mercedes-Benz, Xiaoyuzhou, Podcast, Luxury, Mobility

Nautica Collective

tiers

Nautica Collective, By-the-Cabin, Linking value, Micro-tribes, Hospitality innovation

Chanel's le19M

tiers

Heritage, Semiotics, Luxury, Artisanship, Cross-cultural

Tiffany & Co. & Netflix

tiers

Luxury, Transmedia, Semiotics, Archive, Partnership

SecondSense

tiers

Luxury resale, Platform economy, Algorithmic pricing, Authenticity, Personalization

Stella McCartney Come Together Collection

tiers

Luxury, Sustainability, Semiotics, Material innovation, Stella Mccartney, Plant-Based

Vila Vita Parc

tiers

Luxury, Circular economy, Recommerce, Hospitality, Sustainability

Preferred Hotels & Resorts

tiers

Luxury, Semiotics, Loyalty, Hospitality, Experience design

Uncommon Creative Studio

tiers

Birkin, Hermès, Uncommon Creative Studio, Hustle culture, Nyfw

HYPERVSN

members

Selfidges, Hypervsn, Hologram, Customer experience, Retail technology, Augmented Reality