Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Naveya & Sloane

tiers

Luxury, Accessibility, Multisensory, Semiotics, Consumer behavior, New Zealand

Louis Vuitton Paris Exhibition

tiers

Louis Vuitton, Art deco, Semiotics, Beauty, Collaboration, Limited Edition

The Berkeley

tiers

Semiotics, Hospitality, Partnership, Case study, Experiencescapes, Manolo Blahnik

Paul Smith

tiers

Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior

Guerlain

tiers

Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival

Joby Aviation

tiers

Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance

Condé Nast

tiers

Vette, Condé Nast, Creator commerce, Platform economy, Digital retail

Koyia

tiers

Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury

Bleu de Chanel L’Exclusif

tiers

Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific

Ameyalli

tiers

Platforms, Intermediation, Algorithmic governance, Real estate, Consumer trust

The Plaza New York

tiers

Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics