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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
L'Oréal
Case Studies Personal Aesthetics Technology

L'Oréal

tiers
Infrared, Efficacy, Eye Masks, Beauty Gadget, LED Technology
Eureka Eureka
Everbloom
Case Studies Fashion and Apparel Luxury Personal Aesthetics

Everbloom

tiers
Material Innovation, Digital Anthropology, Consumer Culture, Artificial Intelligence, Sustainability
Eureka Eureka
Swan Beauty
Case Studies Personal Aesthetics Technology

Swan Beauty

tiers
Ai, Beauty Tech, Consumer Culture, Algorithms, Skincare
Eureka Eureka
Burberry on Wheels
Case Studies Luxury Personal Aesthetics Mobility and Transport Fashion and Apparel

Burberry on Wheels

tiers
Luxury, Semiotics, China, Brand Experience, Urban, Taxis, Urban Space
Eureka Eureka
Evil Ray
Case Studies Personal Aesthetics Health & Wellbeing

Evil Ray

tiers
Evil Ray, Sun Protection, Brand Myth, Semiotics, Consumer Culture
Eureka Eureka
MAC Cosmetics
Case Studies Personal Aesthetics Retail and Shopping Social Media

MAC Cosmetics

tiers
Mac Cosmetics, Live Shopping, Beauty, Digital Culture, Marketing
Eureka Eureka
Clarins
Case Studies Personal Aesthetics Retail and Shopping

Clarins

tiers
Clarins, Mobile App, Dtc Beauty, Personalization, Servicescape
Eureka Eureka
Dentsu
Case Studies Personal Aesthetics Mobility and Transport Technology Business To Business

Dentsu

tiers
Digital Fashion, Avatars, Education, Platform Economy, Brand Strategy
Eureka Eureka
Avon Equal Futures Fund
Case Studies Social Awareness Personal Aesthetics

Avon Equal Futures Fund

tiers
Gender Bias, Corporate Responsibility, Consumer Culture, Feminism, Digital Activism
Eureka Eureka
e.l.f. Beauty
Case Studies Personal Aesthetics Social Awareness Social Media

e.l.f. Beauty

tiers
Kindness, Algorithm, Brand, Digital Culture, Emotion
Eureka Eureka
O Boticário
Eurekas Film & TV Entertainment Personal Aesthetics Social Awareness

O Boticário

members
Bullying, Family, Branding, Emotional Labor, Digital Campaign
Eureka Eureka
Natura
Case Studies Personal Aesthetics Ecology and Sustainability

Natura

tiers
Sustainability, Packaging, Consumer Culture, Collaboration, Brand Strategy, Case Study
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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