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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

tiers
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
Shiseido Travel Retail, Tourism Authority of Thailand
Case Studies Fashion and Apparel Travel and Outdoors Personal Aesthetics

Shiseido Travel Retail, Tourism Authority of Thailand

tiers
ANESSA, Shiseido Travel Retail, Alipay+, Tourism Authority of Thailand, Case Study, Jackson Wang
Eureka Eureka
Gothic Witches
Consumer Tribes Personal Aesthetics

Gothic Witches

tiers
Consumer Tribe: Gothic Witches
Eureka Eureka
K-Beauty World
Case Studies Personal Aesthetics

K-Beauty World

tiers
Influencers, Creator economy, Brand strategy, Digital culture
Eureka Eureka
Dermalogica
Case Studies Personal Aesthetics Learning and Teaching Business To Business

Dermalogica

tiers
Dermalogica, PRO Community, Brand Community, Consumer Tribes, Knowledge Sharing
Eureka Eureka
Guerlain
Case Studies Personal Aesthetics Art & Culture Luxury

Guerlain

tiers
Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival
Eureka Eureka
Koyia
Case Studies Health & Wellbeing Personal Aesthetics Luxury

Koyia

tiers
Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury
Eureka Eureka
Vinted, Prime Video
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage

Vinted, Prime Video

tiers
Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show
Eureka Eureka
UK Government and TikTok
Case Studies Personal Aesthetics Social Awareness Social Media

UK Government and TikTok

tiers
Cosmetic tourism, Risk communication, Influencer marketing, Regulation, Public health
Eureka Eureka
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Eureka Eureka
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Eureka Eureka
Neutrogena #BookTok
Case Studies Personal Aesthetics Social Media

Neutrogena #BookTok

tiers
Neutrogena, Kenvue, Serena Kerrigan, Booktok, Vitamin C serum
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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