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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
UK Government and TikTok
Case Studies Personal Aesthetics Social Awareness Social Media

UK Government and TikTok

tiers
Cosmetic tourism, Risk communication, Influencer marketing, Regulation, Public health
Adriana Chiñas Adriana Chiñas
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Adriana Chiñas Adriana Chiñas
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Adriana Chiñas Adriana Chiñas
Neutrogena #BookTok
Case Studies Personal Aesthetics Social Media

Neutrogena #BookTok

tiers
Neutrogena, Kenvue, Serena Kerrigan, Booktok, Vitamin C serum
Adriana Chiñas Adriana Chiñas
USP Solutions
Case Studies Technology Personal Aesthetics

USP Solutions

tiers
Skincare, Demonstration, Phygital, Trust, Evidence
Adriana Chiñas Adriana Chiñas
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Adriana Chiñas Adriana Chiñas
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Adriana Chiñas Adriana Chiñas
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Adriana Chiñas Adriana Chiñas
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Adriana Chiñas Adriana Chiñas
Valentino Beauty
Case Studies Luxury Personal Aesthetics

Valentino Beauty

tiers
Valentino Beauty, Studio 54, Fragrance, Luxury, Narrative
Adriana Chiñas Adriana Chiñas
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Adriana Chiñas Adriana Chiñas
Sephora & Lyft
Case Studies Personal Aesthetics Mobility and Transport Business To Business Retail and Shopping

Sephora & Lyft

tiers
Sephora, Lyft, Delivered to beauty, Omnichannel, Servicescape, Ship to door
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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