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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Kanzen Skincare
Eurekas Personal Aesthetics Social Media

Kanzen Skincare

members
Kanzen, Live commerce, Tiktok Shop, Servicescape, Brand semiotics
Adriana Chiñas Adriana Chiñas
Creepy Shadows
Consumer Tribes Personal Aesthetics

Creepy Shadows

tiers
Tribu: Creepy Shadows
Patrick Pointaire Patrick Pointaire
Mystic Breeds
Consumer Tribes Personal Aesthetics

Mystic Breeds

tiers
Consumer Tribe: Mystic Breeds
Luis Gonzalez Luis Gonzalez
Sugar Punks
Consumer Tribes Personal Aesthetics

Sugar Punks

tiers
Consumer Tribe: Sugar Punks
Luis Gonzalez Luis Gonzalez
CeraVe & NBA
Case Studies Personal Aesthetics Sports and Games

CeraVe & NBA

tiers
Cerave, Nba, Dermatological beauty, Cultural branding, Esports
Adriana Chiñas Adriana Chiñas
Pond's Hispanic Heritage Month
Case Studies Personal Aesthetics Business To Business

Pond's Hispanic Heritage Month

tiers
POND’S, JZD, Hispanic Heritage Month, Collaboration, Semiotics, Limited Edition, Cosmetics
Adriana Chiñas Adriana Chiñas
Sol de Janeiro
Eurekas Personal Aesthetics Ecology and Sustainability

Sol de Janeiro

members
Regeneration, Gender empowerment, Brand purpose, Impact measurement, Supply chains, Carbon Tracking
Adriana Chiñas Adriana Chiñas
L’Oréal Groupe
Case Studies Personal Aesthetics Health & Wellbeing

L’Oréal Groupe

tiers
Beauty, Circular economy, Art therapy, Brand strategy, Social impact
Adriana Chiñas Adriana Chiñas
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Adriana Chiñas Adriana Chiñas
Perfect Corp.
Eurekas Personal Aesthetics Technology

Perfect Corp.

members
Erborian, Perfect Corp., Virtual try-on, Tiktok, Beauty tech, Augmented Reality
Adriana Chiñas Adriana Chiñas
Ready Set Jet
Case Studies Personal Aesthetics

Ready Set Jet

tiers
Space-certified, Waterless, Semiotics, Biotech, Luxury, Cosmetics
Adriana Chiñas Adriana Chiñas
Golden Restoration
Case Studies Personal Aesthetics Art & Culture

Golden Restoration

tiers
Head & Shoulders, Golden restoration, Kintsugi, Lima, Brand activation
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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