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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Armedangels
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Armedangels

tiers
Germany, marketing campaign, sustainable products, anti-greenwashing movement, conscientious buying, excessive consumerism
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Samsara Eco & Lululemon
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Technology

Samsara Eco & Lululemon

tiers
Australia, nylon and polyester, apparel industry waste, landfills, new clothing
Eureka Eureka
Pangaia & Zellerfeld
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Business To Business

Pangaia & Zellerfeld

tiers
United Kingdom, materials science business, thermoplastic polyurethane, recycling, Craig Smith
Eureka Eureka
Coachtopia
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Retail and Shopping

Coachtopia

tiers
Coachtopia, Coach (Re)Loved program, United States, circular economy, renewable materials, generation Z
Eureka Eureka
Ashaya
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Business To Business

Ashaya

tiers
India, Pune, recycled plastic, sunglasses and coasters, Without Brand, education of children
Eureka Eureka
London Sneaker School
Case Studies Fashion and Apparel Personal Aesthetics Learning and Teaching Art & Culture

London Sneaker School

tiers
London, sneaker design, manufacture, customized kicks, community, workshops
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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