Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Jamaican Mango & Lime

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Cultural Commodification, Embodied Identity, Digital Storytelling, Counterhegemonic Aesthetics, Heritage Activation, Ritual Consumption

Notre Dame De Paris

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Cultural Patronage, Heritage Digitization, Luxury Semiotics, Immersive Exhibitions, Corporate Philanthropy, Collective Memory

Ulta Beauty Joy Council

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Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption

Astrid

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Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization

Vyrao

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Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness

Dove & Blippi

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Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention