Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige

tiers

Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity

Tamagotchi Rings and the Wearable Intimacy of Digital Care

tiers

Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology

Harry Potter & Swiss Beauty: Fandom, Nostalgia, and Symbolic Consumption in a Licensed Beauty Collection

tiers

Symbolic Consumption, Social Identity, Brand Semiotics, Cultural Myth, Fandom, Nostalgia

Ikesaki: Nail Polish Samples

tiers

Brand Semiotics, Consumer Culture, Servicescape, Digital Anthropology, Symbolic Consumption, Retail Activation

Cadbury & MCoBeauty: Eyeshadow Meets Chocolate

tiers

Brand Semiotics, Consumer Culture, Social Identity, Category Codes, Symbolic Consumption, Digital Anthropology

Pepsi & Glamlite Cosmetics

members

Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry

Evolv: The Peptide Turn

tiers

Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature

noRecognition: AI-Generated Apparel

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy

Henkel: Cooling Heads For Climate Change

tiers

Brand Semiotics, Consumer Behavior, Social Identity, Persuasion, Sustainability, Brand Value

Sephora Beauty on Wheels

tiers

Consumer Culture, Brand Semiotics, Servicescape, Symbolic Exchange, Digital Anthropology, Social Identity

CipherX: Painless by Design

tiers

Symbolic Consumption, Brand Semiotics, Ritual, Social Identity, Consumer Culture, Philosophy Of Technology