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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
L’Oréal Groupe
Case Studies Personal Aesthetics Health & Wellbeing

L’Oréal Groupe

public
Beauty, Circular economy, Art therapy, Brand strategy, Social impact
Eureka Eureka
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

public
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Eureka Eureka
Perfect Corp.
Eurekas Personal Aesthetics Technology

Perfect Corp.

public
Erborian, Perfect Corp., Virtual try-on, Tiktok, Beauty tech, Augmented Reality
Eureka Eureka
Ready Set Jet
Case Studies Personal Aesthetics

Ready Set Jet

public
Space-certified, Waterless, Semiotics, Biotech, Luxury, Cosmetics
Eureka Eureka
Golden Restoration
Case Studies Personal Aesthetics Art & Culture

Golden Restoration

public
Head & Shoulders, Golden restoration, Kintsugi, Lima, Brand activation
Eureka Eureka
Haut.AI
Eurekas Personal Aesthetics Technology

Haut.AI

public
Skincare, Conversational commerce, Personalisation, Servicescape, Algorithmic fairness, Artificial Intelligence
Eureka Eureka
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

public
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
Shiseido Travel Retail, Tourism Authority of Thailand
Case Studies Fashion and Apparel Travel and Outdoors Personal Aesthetics

Shiseido Travel Retail, Tourism Authority of Thailand

public
ANESSA, Shiseido Travel Retail, Alipay+, Tourism Authority of Thailand, Case Study, Jackson Wang
Eureka Eureka
Gothic Witches
Consumer Tribes Personal Aesthetics

Gothic Witches

public
Consumer Tribe: Gothic Witches
Eureka Eureka
K-Beauty World
Case Studies Personal Aesthetics

K-Beauty World

public
Influencers, Creator economy, Brand strategy, Digital culture
Eureka Eureka
Dermalogica
Case Studies Personal Aesthetics Learning and Teaching Business To Business

Dermalogica

public
Dermalogica, PRO Community, Brand Community, Consumer Tribes, Knowledge Sharing
Eureka Eureka
Guerlain
Case Studies Personal Aesthetics Art & Culture Luxury

Guerlain

public
Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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