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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Do It London
Case Studies Health & Wellbeing Personal Aesthetics

Do It London

tiers
HIV prevention, Black women, Nail culture, Behavior change, Digital health
Eureka Eureka
L’Oréal The Refill Movement
Case Studies Personal Aesthetics Ecology and Sustainability

L’Oréal The Refill Movement

tiers
L’Oréal, Beauty refills, Sustainability, Brand semiotics, Consumer culture
Eureka Eureka
Sun Bum
Case Studies Personal Aesthetics Retail and Shopping

Sun Bum

tiers
Loyalty, Community, Semiotics, Consumer tribes, Omnichannel
Eureka Eureka
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
Cécred
Case Studies Personal Aesthetics Learning and Teaching

Cécred

tiers
Cécred, Beygood, Salon ecosystem, Entrepreneurship, Professional development, Haircare Industry
Eureka Eureka
Rare Beauty Secrets
Case Studies Social Media Personal Aesthetics

Rare Beauty Secrets

tiers
Rare Insider, Substack, Newsletter, Brand storytelling, Mental Health, Selena Gomez
Eureka Eureka
Au.Migos Pets
Case Studies Personal Aesthetics Family & Relationships

Au.Migos Pets

tiers
Beleza fatal, Au.migos pets, Omnichannel, Character capital, Pet care
Eureka Eureka
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Eureka Eureka
Amazon Parafarmacia & Beauty,
Case Studies Personal Aesthetics Retail and Shopping

Amazon Parafarmacia & Beauty,

tiers
Amazon parafarmacia & beauty, Servicescapes, Personalization, Data ethics, Consumer trust
Eureka Eureka
Niance
Case Studies Personal Aesthetics Health & Wellbeing

Niance

tiers
Longevity, Epigenetics, Luxury wellness, Consumer culture, Brand semiotics, Case study
Eureka Eureka
Korea Tourism Organization
Case Studies Travel and Outdoors Personal Aesthetics

Korea Tourism Organization

tiers
Korea tourism organization, Amorepacific, Nykaa, Thomas cook (india) limited, Tourism campaign
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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