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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
LeMieux
Case Studies Banking & Financial Services Sports and Games Retail and Shopping

LeMieux

tiers
Equestrians, Horseback Riding, Loyalty Program, Rewards
Eureka Eureka
OneOff
Case Studies Fashion and Apparel Retail and Shopping Technology

OneOff

tiers
Celebrity curation, Social Discovery, Personalized recommendation, AI, Consumer Behavior
Eureka Eureka
Omy Laboratoires
Case Studies Personal Aesthetics Retail and Shopping

Omy Laboratoires

tiers
Loyalty program, Personalization, Skincare, Customer Engagement, Digital Culture.
Eureka Eureka
Grupo Boticário
Case Studies Personal Aesthetics Retail and Shopping

Grupo Boticário

tiers
Beauty Industry, Brand Semiotics, Digital Culture, Consumer Behavior, Social Responsibility, Gen Alpha
Eureka Eureka
Starbucks & Hello Kitty
Case Studies Food & Beverage Retail and Shopping

Starbucks & Hello Kitty

tiers
Starbucks, Hello Kitty, Co-branding, Merchandise, Semiotics
Eureka Eureka
M&S
Case Studies Retail and Shopping Social Media

M&S

tiers
M&S, TikTok Shop, Social Commerce, Beauty, Case Study, Omnichannel
Eureka Eureka
PayJustNow
Case Studies Banking & Financial Services Retail and Shopping

PayJustNow

tiers
Payjustnow, Takealot, Bnpl, Consumer behavior, Platform economy
Eureka Eureka
MercadoLibre & Casas Bahia
Case Studies Retail and Shopping Business To Business

MercadoLibre & Casas Bahia

tiers
Mercadolibre, Casas Bahia, Brazil, Heavy items, Partnership
Eureka Eureka
Contribe
Eurekas Retail and Shopping Social Awareness

Contribe

members
Contribe, Checkout donations, Consumer loyalty, Hybrid organizations, Digital culture Crowdsourcing & Crowdfunding
Eureka Eureka
Westfield London
Case Studies Film & TV Entertainment Retail and Shopping

Westfield London

tiers
Wicked, Retail media, Gamification, Servicescapes, Tribal consumption
Eureka Eureka
Louis Vuitton & Perfect Corp.
Case Studies Personal Aesthetics Retail and Shopping Technology Business To Business

Louis Vuitton & Perfect Corp.

tiers
Luxury, Virtual try-on, Augmented reality, Personalization, Consumer behavior
Eureka Eureka
Aritzia
Case Studies Retail and Shopping Fashion and Apparel

Aritzia

tiers
Aritzia, App, Personalization, Exclusivity, Wardrobe
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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