Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.

Flipkart Minutes: Horror Episodes That Play While Customers Wait for Delivery

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Brand Semiotics, Consumer Culture, Digital Anthropology, Social Identity, Quick Commerce, Case Study

Electric Garden: A Walk-In Billboard Combining Digital Advertising and Brand Experiences

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Servicescape Semiotics, Consumer Tribes, Experiential Marketing, Digital Anthropology, Consumer Agency, Case Study, Billboard

Lotte Department Store: AI Gift Recommendations Through Guided Selection

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Symbolic Exchange, Algorithmic Curation, Choice Architecture, Brand Semiotics, Digital Anthropology, Case Study

GlassesUSA x BonBonWhims: Y2K Eyewear with Interchangeable Charms

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Brand Semiotics, Nostalgia Marketing, Extended Self, Co-Creation, Consumer Culture, Case Study

meCore: Visual Vibes Transformed Into Shoppable Fashion

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Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI

The Cotswold Company: Free Interior Design Service

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Symbolic Exchange, Servicescape Semiotics, Cultural Capital, Reference Groups, Identity Projects, Case Study, Interior Design, Shopping

The Hyundai Seoul: Same-Day Luggage Delivery for International Shoppers

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Consumer Culture, Philosophy Of Technology, Brand Semiotics, Social Identity, Digital Anthropology, Case Study

Tesco: Creator Testimony at the Moment of Choice

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Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof

ChatGPT: AI-Generated Fashion Previews From Personal Photos

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Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture

Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity

Denny’s: Pancake-Inspired Sneakers Return for a Second Drop

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community