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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Agency for Nature
Case Studies Social Awareness Ecology and Sustainability

Agency for Nature

tiers
AI-Powered, Youth Culture, Parasocial Interaction, Datafication, Public Interface
Adriana Chiñas Adriana Chiñas
Be My Eyes & Fiumicino Airport
Case Studies Travel and Outdoors Mobility and Transport Social Awareness

Be My Eyes & Fiumicino Airport

tiers
Accessibility, Airport services, Digital transformation, Service design, Platform economy
Adriana Chiñas Adriana Chiñas
TikTok AMBER Alerts
Case Studies Social Media Social Awareness

TikTok AMBER Alerts

tiers
Amber alerts, Tiktok, NCMEC, Creator partnerships, Brand purpose
Adriana Chiñas Adriana Chiñas
We Are Moving the Needle
Case Studies Social Awareness Art & Culture

We Are Moving the Needle

tiers
SOPHIE, Audio Engineering, Scholarship, Inclusion, Digital Culture
Adriana Chiñas Adriana Chiñas
Taobao
Case Studies Social Awareness Art & Culture

Taobao

tiers
Taobao, Panda conservation, Gamification, Cultural branding, E-commerce
Adriana Chiñas Adriana Chiñas
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Adriana Chiñas Adriana Chiñas
Health Promotion Board
Case Studies Health & Wellbeing Social Awareness

Health Promotion Board

tiers
Vaping, Youth, Semiotics, Injunctive norms, Behavior change
Adriana Chiñas Adriana Chiñas
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Adriana Chiñas Adriana Chiñas
Craic Health & the NHS
Case Studies Social Awareness Health & Wellbeing

Craic Health & the NHS

tiers
Comedy Intervention, Social Prescription, Mental Health, Arts-Based Therapy, Community Wellbeing, UK Healthcare
Adriana Chiñas Adriana Chiñas
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Adriana Chiñas Adriana Chiñas
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Adriana Chiñas Adriana Chiñas
Oxfam
Case Studies Social Awareness Food & Beverage

Oxfam

tiers
Wealth Inequality, Experiential Activism, Alternative Pricing, Consumer Consciousness, Market Intervention, Social Justice Marketing
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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