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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
GS25
Case Studies Food & Beverage Retail and Shopping Social Awareness

GS25

tiers
Packaging Innovation, Brand Differentiation, Social Marketing, Product Design, Consumer Engagement, Retail Strategy
Eureka Eureka
Overdrive
Case Studies Health & Wellbeing Social Awareness

Overdrive

tiers
Harm Reduction Marketing, Medical Device Branding, Consumer Culture Theory, Stigmatized Markets, Healthcare Accessibility, Brand Semiotics
Eureka Eureka
AIC
Case Studies Health & Wellbeing Social Awareness

AIC

tiers
Digital Representation, Ageism Communication, Visual Semiotics, Cultural Production, Authentic Branding, Senior Demographics
Eureka Eureka
Alembic CSR
Case Studies Technology Social Awareness

Alembic CSR

tiers
Artificial Intelligence, Maternal Care, Inclusive Design, Voice Synthesis, Corporate Responsibility, Assistive Technology
Eureka Eureka
Dapur Digital
Case Studies Social Awareness Learning and Teaching

Dapur Digital

tiers
Digital Entrepreneurship, Community Empowerment, Social Innovation, Platform Economy, Urban Development, Women Entrepreneurship
Eureka Eureka
Home Kitchen
Case Studies Food & Beverage Learning and Teaching Social Awareness

Home Kitchen

tiers
Social Enterprise, Inclusive Employment, Identity Reconstruction, Organizational Anthropology, Community Integration, Professional Development
Eureka Eureka
Good Things
Case Studies Social Awareness Technology Learning and Teaching

Good Things

tiers
Digital Literacy, Algorithmic Inclusion, Community Partnership, Migrant Communities, Technology Access, Social Innovation
Eureka Eureka
Keep Britain Tidy
Case Studies Ecology and Sustainability Social Awareness

Keep Britain Tidy

tiers
Behavior Change, Environmental Marketing, Social Norms, Public Health, Consumer Psychology, Sustainability
Eureka Eureka
VluchtelingenWerk Nederland
Case Studies Social Awareness Travel and Outdoors

VluchtelingenWerk Nederland

tiers
Spatial Semiotics, Experiential Learning, Counter-narratives, Refugee Representation, Embodied Ethnography, Public Discourse
Eureka Eureka
Amazon AWS & NFL
Case Studies Social Awareness Sports and Games Technology

Amazon AWS & NFL

tiers
Generative Artificial Intelligence, Sports Philanthropy, Digital Material Culture, Brand Activism, Consumer Participation, Technology Ritual
Eureka Eureka
Aldi Back To School
Case Studies Retail and Shopping Food & Beverage Social Awareness

Aldi Back To School

tiers
Consumer Welfare, Retail Anthropology, Brand Community, Economic Inclusion, Corporate Citizenship, Educational Support
Eureka Eureka
Lays
Case Studies Food & Beverage Social Awareness

Lays

tiers
Gender Representation, Voice Semiotics, Experimental Marketing, Sports Media, Brand Activism, Cultural Intervention
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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