Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.

OneCourt

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Tactile Device, Impaired Eyesight, Diversity & Inclusion, Broadcasts

Adriana Chiñas

Consumer Tribes Ecology and Sustainability Social Awareness

Conscious Pros

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Consumer Tribe: Conscious Pros

Luis Gonzalez

Case Studies Fashion and Apparel Social Awareness

Birkenstock

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Germany, Footwear, Creative Campaigns, New York, Environment, Nature

Adriana Chiñas

Consumer Tribes Social Awareness

Political Nerds

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Consumer Tribe: Political Nerds

Luis Gonzalez

Case Studies Social Awareness Technology

Cloud Swing

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Wheelchairs, Gardens, United States, Inclusion, Accessibility, Public Spaces

Adriana Chiñas

Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

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United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models

Adriana Chiñas

Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Sports and Games

City of Lahti

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Finland, Sustainable Lahti Foundation, LAB University of Applied Sciences, Salpakierto, textile waste, recycling, vouchers, incentives,

Adriana Chiñas

Case Studies Fashion and Apparel Social Awareness Learning and Teaching Film & TV Entertainment

PUMA

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Germany, podcast, sustainability, sustainable practices, human rights, responsible sourcing, chemical safety, different nations, non-governmental organizations

Adriana Chiñas