Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

YouTube, FIFA

tiers

Platformization, Datafication, Sports Broadcasting, Consumer Engagement, Digital Culture, Case Study

Adriana Chiñas

Eurekas Food & Beverage Social Media

HEYBAR

members

Heybar, Heynu, Kay Dudley, Brand Semiotics, Plant-Based Nutrition

Adriana Chiñas

Case Studies Film & TV Entertainment Social Media

TikTok & Apple Music

tiers

Algorithmic Recommendation, Platform Integration, Consumer Behavior, Music Streaming, Digital Culture

Adriana Chiñas

Case Studies Social Media Film & TV Entertainment

National Geographic Creators

tiers

National Geographic, Creator Cohort, Maya Higa, Influencer Marketing, Digital Transformation

Adriana Chiñas

Case Studies Social Media Retail and Shopping Business To Business

YouTube, Rakuten Ichiba

tiers

V-Commerce, Creator Trust, Social Shopping, Platform Capitalism, Brand Strategy

Adriana Chiñas

Eurekas Social Media Personal Aesthetics Business To Business

NYX Professional Makeup & Pinterest

members

Experiential Retail, Sensory Branding, Consumer Culture, Digital Trends, Pop-Up Activation

Adriana Chiñas

Case Studies Social Media Technology

Mastodon

tiers

Decentralization, Creator Economy, Platform Strategy, Digital Infrastructure, Case Study, Open Source

Adriana Chiñas

Case Studies Social Media Technology

Gizmo

tiers

Vibe Coding, Prosumption, Platform Economy, Digital Culture, Social Media

Adriana Chiñas

Case Studies Film & TV Entertainment Technology Social Media

Apple’s Vision Pro

tiers

Platform Strategy, Spatial Computing, Brand Ecosystem, Competitive Timing, Digital Culture

Adriana Chiñas

Case Studies Travel and Outdoors Retail and Shopping Social Media

Expedia, Mattel

tiers

Case Study, Brand Semiotics, Hypertext Marketing, Consumer Engagement, Cultural Branding, Travel Industry

Adriana Chiñas

Case Studies Banking & Financial Services Social Media

Institute for Responsible Influence

tiers

Creator Marketing, Industry Self-Regulation, Brand Trust, Digital Culture, Consumer Protection, Case Study

Adriana Chiñas

Case Studies Social Media

Rednote

tiers

Rednote, Community Activation, Digital Anthropology, Consumer Culture, Brand Semiotics

Adriana Chiñas