Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Kanzen Skincare

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Kanzen, Live commerce, Tiktok Shop, Servicescape, Brand semiotics

Adriana Chiñas

Case Studies Social Media Technology

Instagram Custom Icons

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Icon customization, Teen experience, Incentive design, Platform governance, Semiotics

Adriana Chiñas

Case Studies Learning and Teaching Social Media Business To Business

Google & Sesame Workshop

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Digital literacy, Children, Sesame Street, Google, Youtube

Adriana Chiñas

Case Studies Social Media Health & Wellbeing

Youtube Shorts feed limit

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Attention economy, Choice architecture, Infinite scroll, User agency, Product design

Adriana Chiñas

Case Studies Retail and Shopping Social Media Learning and Teaching

Itaú Empresas & TikTok

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Itaú Empresas, Tiktok, Galeria.ag, Small entrepreneurs, Digital marketing

Adriana Chiñas

Case Studies Sports and Games Social Media

OffBall

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Offball, Whatsapp, Second screen, Fan engagement, Media innovation

Adriana Chiñas

Case Studies Learning and Teaching Social Media

Duolingo Ads

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Duolingo, Gen Z, Character-led ads, Rewarded video, Brand semiotics

Adriana Chiñas

Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

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Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture

Adriana Chiñas

Case Studies Art & Culture Social Media

TikTok & Southbank Centre

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Classical music, Tiktok, Creator economy, Digital culture, Brand partnership

Adriana Chiñas

Case Studies Health & Wellbeing Social Media

Magazine Luiza

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Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication

Adriana Chiñas

Eurekas Food & Beverage Social Media Technology

McDonald's & Snapchat

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Mcdonald’s, Snapchat, Ar, Nostalgia, Gamification

Adriana Chiñas

Eurekas Social Media

Snapchat+ Platinum and Lens+

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Augmented Reality, Imagine Lens, Snapchat, Generative Ai, Subscription model

Adriana Chiñas