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Antropomedia Express: Consumer Tribes
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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Duolingo Video Call
Case Studies Learning and Teaching Technology

Duolingo Video Call

tiers
Conversational AI, Language Learning, Digital Anthropomorphism, Cultural Mediation, Adaptive Technology, Educational Innovation
Eureka Eureka
Sour Patch Kids
Case Studies Learning and Teaching Technology

Sour Patch Kids

tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Generational Marketing, Linguistic Branding, Cultural Translation
Eureka Eureka
Good Things
Case Studies Social Awareness Technology Learning and Teaching

Good Things

tiers
Digital Literacy, Algorithmic Inclusion, Community Partnership, Migrant Communities, Technology Access, Social Innovation
Eureka Eureka
Reframe
Case Studies Learning and Teaching Technology

Reframe

tiers
Algorithmic Bias, Digital Inclusion, Corporate Diversity, AI Governance, Computational Justice, Diversity Technology
Eureka Eureka
Samsung & Kohler
Case Studies Technology Business To Business

Samsung & Kohler

tiers
Smart Home Integration, Water Consumption Monitoring, Cross-brand Partnerships, Digital Domesticity, Consumer Behavior Modification, IoT Ecosystems
Eureka Eureka
Telekom Malaysia
Case Studies Technology Art & Culture

Telekom Malaysia

tiers
Cultural Algorithm, Technological Mediation, Digital Anthropology, Sonic Ethnography, Virtual Community, Computational Creativity
Eureka Eureka
Coca-Cola Spiced Shop
Case Studies Food & Beverage Technology

Coca-Cola Spiced Shop

tiers
Generative AI, Sensory Marketing, Experiential Retail, Digital Anthropology, Consumer Engagement, Brand Activation
Eureka Eureka
Amazon AWS & NFL
Case Studies Social Awareness Sports and Games Technology

Amazon AWS & NFL

tiers
Generative Artificial Intelligence, Sports Philanthropy, Digital Material Culture, Brand Activism, Consumer Participation, Technology Ritual
Eureka Eureka
Alpro Pharmacy
Case Studies Health & Wellbeing Technology

Alpro Pharmacy

tiers
Pharmaceutical Retail, Smart Lockers, Consumer Empowerment, Digital Transformation, Healthcare Accessibility, Servicescape Innovation
Eureka Eureka
Neko Health
Case Studies Health & Wellbeing Technology

Neko Health

tiers
Algorithmic Healthcare, Preventive Medicine, Biometric Surveillance, Health Datafication, Consumer Medicine, Predictive Diagnostics
Eureka Eureka
Vivo
Case Studies Technology Sports and Games

Vivo

tiers
Olympic Sponsorship, Generative AI, National Identity, Brand Ambassadors, Technological Mediation, Cultural Narrative
Eureka Eureka
Dyson
Case Studies Technology Social Media

Dyson

tiers
Augmented Reality, Digital Twin, Heterotopic Experience, Domestic Technology, Spatial Computing, Consumer Behavior
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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