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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Club Avandra
Case Studies Travel and Outdoors Luxury

Club Avandra

tiers
Club Avandra, Swans, Membership, Luxury travel, Community
Eureka Eureka
Unyoked
Case Studies Travel and Outdoors Health & Wellbeing Ecology and Sustainability

Unyoked

tiers
Unyoked, Forestry England, Off-grid, Wellness, Sustainability
Eureka Eureka
Google Maps & Ford
Case Studies Mobility and Transport Travel and Outdoors Business To Business

Google Maps & Ford

tiers
Mapping, Street View, Overlanding, Brand partnership, Platform strategy
Eureka Eureka
Nautica Collective
Case Studies Luxury Travel and Outdoors

Nautica Collective

tiers
Nautica Collective, By-the-Cabin, Linking value, Micro-tribes, Hospitality innovation
Eureka Eureka
easyJet Holidays
Case Studies Travel and Outdoors Mobility and Transport

easyJet Holidays

tiers
Attention economy, Choice architecture, Infinite scroll, User agency, Product design
Eureka Eureka
Broughton Sanctuary
Case Studies Health & Wellbeing Travel and Outdoors

Broughton Sanctuary

tiers
Wellness tourism, Servicescape, Archetypes, Consciousness research, Brand semiotics
Eureka Eureka
Holiday Inn Express
Case Studies Travel and Outdoors Food & Beverage

Holiday Inn Express

tiers
Hospitality, Olfactory branding, Behavioral nudge, Servicescape, Holiday Inn Express
Eureka Eureka
Marriott Bonvoy
Case Studies Travel and Outdoors

Marriott Bonvoy

tiers
Outdoors, Loyalty, Platformization, Servicescapes, Cultural strategy
Eureka Eureka
Vila Vita Parc
Case Studies Luxury Travel and Outdoors Fashion and Apparel Ecology and Sustainability

Vila Vita Parc

tiers
Luxury, Circular economy, Recommerce, Hospitality, Sustainability
Eureka Eureka
American Airlines & Alaska Airlines
Case Studies Mobility and Transport Travel and Outdoors Ecology and Sustainability

American Airlines & Alaska Airlines

tiers
Sustainable Aviation Fuel, Investment Fund, Airline Alliance, Decarbonization, Procurement Strategy
Eureka Eureka
Preferred Hotels & Resorts
Case Studies Luxury Travel and Outdoors

Preferred Hotels & Resorts

tiers
Luxury, Semiotics, Loyalty, Hospitality, Experience design
Eureka Eureka
Korean Air
Case Studies Travel and Outdoors Mobility and Transport Technology

Korean Air

tiers
Airport, Platformization, Servicescape, Heterotopia, Passenger experience, Artificial intelligence
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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