Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.

Singapore Airlines, MIFFY

tiers

Brand Metaphor, Consumer Culture, Collectible Merchandise, Airline Branding, Digital Engagement

Tony's Chocolonely & The Social Hub

tiers

Experiential Marketing, Brand Collaboration, Consumer Culture, Luxury Semiotics, Ethical Branding

SAS Scandinavian Airlines

tiers

Baggage Tracking, Datafication, Platform Ecosystems, Service Innovation, Consumer Agency

Cookson Adventures

tiers

Brand Semiotics, Cause Marketing, Consumer Behavior, Social Psychology, Retail Strategy

NOL World

tiers

K-Beauty Tourism, Consumer Culture, Brand Semiotics, Experiential Travel, Platform Economy

The City of Portland, PadSplit

tiers

Padsplit, Portland, Affordable Housing, Platform Governance, Urban Policy

Mumbai Chhatrapati Shivaji Maharaj International Airport (CSMIA)

tiers

Udaan Yatri Café, Mumbai Airport, Servicescape Design, Consumer Inclusivity, Brand Semiotics

Aeroméxico

tiers

Airline Branding, Cultural Identity, Servicescape Design, Brand Semiotics, Consumer Experience

Dr. Seuss Enterprises

tiers

Cultural Branding, Hypertext Marketing, Brand Metaphor, Consumer Engagement, Digital Strategy

Flynas

tiers

ai-Powered Branding, Consumer Experience, Airline Marketing, Semiotic Strategy, Digital Transformation

Marriott Bonvoy

tiers

Marriott Bonvoy, Loyalty Programs, Experiential Marketing, Consumer Engagement, Brand Semiotics

Dunia Cyber City

tiers

Dunia Cyber City, Digital Nomads, Platform Governance, Blockchain Urbanism, Zanzibar