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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Sheraton Boston Hotel
Case Studies Travel and Outdoors Film & TV Entertainment

Sheraton Boston Hotel

tiers
Nostalgia, Hospitality, Servicescapes, Brand experience, Family travel
Eureka Eureka
Delta Air Lines
Case Studies Mobility and Transport Travel and Outdoors Technology

Delta Air Lines

tiers
Delta Air Lines, Skymiles, Ai assistant, Loyalty program, Customer experience
Eureka Eureka
The Coach Restaurant
Case Studies Luxury Travel and Outdoors

The Coach Restaurant

tiers
Coach, Jewel Changi, Hospitality, Brand semiotics, Asia strategy
Eureka Eureka
Mooie Boules
Case Studies Travel and Outdoors Social Awareness

Mooie Boules

tiers
Mooie Boules, Mooie Buurt, Hospitality, Social cohesion, Platform commons
Eureka Eureka
Dairy Queen Canada
Case Studies Food & Beverage Travel and Outdoors

Dairy Queen Canada

tiers
Dairy Queen Canada, Falling treats, Snapchat lens, Gamification, Loyalty
Eureka Eureka
MileagePlus Debit Rewards
Case Studies Banking & Financial Services Travel and Outdoors Mobility and Transport

MileagePlus Debit Rewards

tiers
Loyalty, Fintech, Airline, Payments, Consumer behavior
Eureka Eureka
Club Avandra
Case Studies Travel and Outdoors Luxury

Club Avandra

tiers
Club Avandra, Swans, Membership, Luxury travel, Community
Eureka Eureka
Unyoked
Case Studies Travel and Outdoors Health & Wellbeing Ecology and Sustainability

Unyoked

tiers
Unyoked, Forestry England, Off-grid, Wellness, Sustainability
Eureka Eureka
Google Maps & Ford
Case Studies Mobility and Transport Travel and Outdoors Business To Business

Google Maps & Ford

tiers
Mapping, Street View, Overlanding, Brand partnership, Platform strategy
Eureka Eureka
Nautica Collective
Case Studies Luxury Travel and Outdoors

Nautica Collective

tiers
Nautica Collective, By-the-Cabin, Linking value, Micro-tribes, Hospitality innovation
Eureka Eureka
easyJet Holidays
Case Studies Travel and Outdoors Mobility and Transport

easyJet Holidays

tiers
Attention economy, Choice architecture, Infinite scroll, User agency, Product design
Eureka Eureka
Broughton Sanctuary
Case Studies Health & Wellbeing Travel and Outdoors

Broughton Sanctuary

tiers
Wellness tourism, Servicescape, Archetypes, Consciousness research, Brand semiotics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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