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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Marriott Bonvoy
Case Studies Travel and Outdoors

Marriott Bonvoy

tiers
Outdoors, Loyalty, Platformization, Servicescapes, Cultural strategy
Eureka Eureka
Vila Vita Parc
Case Studies Luxury Travel and Outdoors Fashion and Apparel Ecology and Sustainability

Vila Vita Parc

tiers
Luxury, Circular economy, Recommerce, Hospitality, Sustainability
Eureka Eureka
American Airlines & Alaska Airlines
Case Studies Mobility and Transport Travel and Outdoors Ecology and Sustainability

American Airlines & Alaska Airlines

tiers
Sustainable Aviation Fuel, Investment Fund, Airline Alliance, Decarbonization, Procurement Strategy
Eureka Eureka
Preferred Hotels & Resorts
Case Studies Luxury Travel and Outdoors

Preferred Hotels & Resorts

tiers
Luxury, Semiotics, Loyalty, Hospitality, Experience design
Eureka Eureka
Korean Air
Case Studies Travel and Outdoors Mobility and Transport Technology

Korean Air

tiers
Airport, Platformization, Servicescape, Heterotopia, Passenger experience, Artificial intelligence
Eureka Eureka
Meta & Lufthansa
Case Studies Travel and Outdoors Mobility and Transport Technology

Meta & Lufthansa

tiers
Meta, Lufthansa Group, Immersive media, Inflight entertainment, Servicescape
Eureka Eureka
Le Walk
Eurekas Travel and Outdoors Technology

Le Walk

members
Immersive audio, Locative media, Consumer experience, Platform governance, Tourism, Artificial Intelligence
Eureka Eureka
Cathay Pacific
Case Studies Travel and Outdoors Health & Wellbeing

Cathay Pacific

tiers
Cathay pacific, Tripment, Burnout, Ai campaign, Singapore
Eureka Eureka
Shiseido Travel Retail, Tourism Authority of Thailand
Case Studies Fashion and Apparel Travel and Outdoors Personal Aesthetics

Shiseido Travel Retail, Tourism Authority of Thailand

tiers
ANESSA, Shiseido Travel Retail, Alipay+, Tourism Authority of Thailand, Case Study, Jackson Wang
Eureka Eureka
Explore Worldwide
Case Studies Travel and Outdoors Health & Wellbeing

Explore Worldwide

tiers
Travel personalization, Microretirement, Wellbeing, Consumer culture, Digital tool
Eureka Eureka
Soft Bar
Case Studies Health & Wellbeing Food & Beverage Travel and Outdoors

Soft Bar

tiers
Soft bar, Non-alcoholic, Wellness, Hospitality, Media
Eureka Eureka
Lufthansa's Fashion Challenge
Case Studies Fashion and Apparel Mobility and Transport Travel and Outdoors Art & Culture

Lufthansa's Fashion Challenge

tiers
Lufthansa, Fashion Challenge, Cultural Capital, Prosumer, Semiotics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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