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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Keihan Group: THE THOUSAND HIEI, a Wellness Retreat Inspired by Buddhist Monastic Traditions
Case Studies Health & Wellbeing Travel and Outdoors

Keihan Group: THE THOUSAND HIEI, a Wellness Retreat Inspired by Buddhist Monastic Traditions

tiers
Brand Semiotics, Wellness Culture, Cultural Codes, Symbolic Consumption, Hospitality Strategy, Case Study
Adriana Chiñas Adriana Chiñas
United Airlines: Turning Empty Middle Seats into a Premium Economy Feature
Case Studies Mobility and Transport Travel and Outdoors

United Airlines: Turning Empty Middle Seats into a Premium Economy Feature

tiers
Brand Semiotics, Consumer Culture, Social Identity, Symbolic Consumption, Airline Strategy, Case Study
Adriana Chiñas Adriana Chiñas
Carrefour: Connected Grocery Lockers at Lille-Flandres Train Station
Eurekas Travel and Outdoors Retail and Shopping Mobility and Transport

Carrefour: Connected Grocery Lockers at Lille-Flandres Train Station

members
Keywords: Consumer Culture, Liminality, Click And Collect, Material Culture, Social Proof, Case Study, Grocery, Train Station
Adriana Chiñas Adriana Chiñas
Electric Garden: A Walk-In Billboard Combining Digital Advertising and Brand Experiences
Eurekas Retail and Shopping Travel and Outdoors Film & TV Entertainment Art & Culture

Electric Garden: A Walk-In Billboard Combining Digital Advertising and Brand Experiences

members
Servicescape Semiotics, Consumer Tribes, Experiential Marketing, Digital Anthropology, Consumer Agency, Case Study, Billboard
Adriana Chiñas Adriana Chiñas
Airbnb & CDEMA: Supporting Communities in the Hurricane Season
Case Studies Social Awareness Travel and Outdoors

Airbnb & CDEMA: Supporting Communities in the Hurricane Season

tiers
Platform Governance, Social Identity, Brand Semiotics, Digital Anthropology, Data Humanitarianism, Case Study
Adriana Chiñas Adriana Chiñas
Seoul City Tour Bus: A Zombie Bus Tour
Case Studies Travel and Outdoors

Seoul City Tour Bus: A Zombie Bus Tour

tiers
Popular Culture, Brand Semiotics, Ritual, Digital Anthropology, Social Identity, Case Study, Tours
Adriana Chiñas Adriana Chiñas
KakaoMap: Autumn Foliage Map
Case Studies Travel and Outdoors Social Media

KakaoMap: Autumn Foliage Map

tiers
Seasonal Ritual, Brand Semiotics, Digital Anthropology, Algorithmic Visibility, Consumer Culture, Case Study, South Korea, Nature
Adriana Chiñas Adriana Chiñas
Uncharted Supply: A Dog Collar as a First Aid Kit
Case Studies Travel and Outdoors Family & Relationships Fashion and Apparel Health & Wellbeing

Uncharted Supply: A Dog Collar as a First Aid Kit

tiers
Brand Semiotics, Consumer Culture, Social Identity, Pet Humanization, Preparedness Culture, Case Study, Dogs. First Aid, Safety
Adriana Chiñas Adriana Chiñas
Visit Finland: A Blind Dinner Date to Discover Finnish Cuisine
Case Studies Travel and Outdoors Food & Beverage

Visit Finland: A Blind Dinner Date to Discover Finnish Cuisine

tiers
Consumer Culture, Brand Semiotics, Ritual Commensality, Digital Anthropology, Social Proof, Case Study
Adriana Chiñas Adriana Chiñas
The Hyundai Seoul: Same-Day Luggage Delivery for International Shoppers
Case Studies Retail and Shopping Travel and Outdoors

The Hyundai Seoul: Same-Day Luggage Delivery for International Shoppers

tiers
Consumer Culture, Philosophy Of Technology, Brand Semiotics, Social Identity, Digital Anthropology, Case Study
Adriana Chiñas Adriana Chiñas
Groupe GM: Turning the Hotel Room into a Personalized Olfactory Ritual
Case Studies Travel and Outdoors Personal Aesthetics

Groupe GM: Turning the Hotel Room into a Personalized Olfactory Ritual

members
Sensory Marketing, Brand Semiotics, Ritual, Consumer Culture, Personalisation, Case Study
Adriana Chiñas Adriana Chiñas
Airbnb: Weather Protection Pays Guests When It Rains
Case Studies Travel and Outdoors Banking & Financial Services

Airbnb: Weather Protection Pays Guests When It Rains

tiers
Parametric Insurance, Datafication, Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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