Pizza Hut: When the Feed Becomes the Enemy
members
Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Material Culture, Symbolic Consumption
Pringles: Pop Dog Buns
members
Brand Semiotics, Symbolic Consumption, Social Identity, Consumer Culture, Ritual, Flavors,
KFC Thailand's Chicks in Hand
members
Culture, Brand Semiotics, Social Identity, Digital Anthropology, Gamification, Customer Loyalty
WokVerse
members
Servicescape, Augmented Reality, Symbolic Consumption, Social Identity, Co-Creation, Digital Anthropology
Domino's Slices
members
Brand Semiotics, Consumer Culture, Symbolic Consumption, Social Identity, Daypart Creation, Pizza
McDonald's: FIFA World Cup Meal
members
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Material Culture, Consumer Culture
YTL Hotels: Enriched Escapes
tiers
Luxury Consumption, Brand Semiotics, Cultural Capital, Symbolic Consumption, Digital Anthropology, Experience Economy, Malaysia
Commodore: A Phone that Blocks the Web
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Brand Semiotics, Nostalgic Consumption, Symbolic Consumption, Platform Logic, Social Identity, Consumer Culture, Phones, Flip Phone
We Are Social in Minecraft
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Brand Semiotics, Digital Anthropology, Collective Identity, Symbolic Consumption, Persuasion, Minecraft, Animal Testing, France, Memorial, Animal Research
Bandit: The Sweat That Vanishes
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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Material Culture, Consumer Culture, Runners, Clothing, Run Culture, Sweating