BRG: A Store Built for TikTok
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Platform Logic, Servicescape
Dumb.co: Handwritten Cover Letters for Interns
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Costly Signaling, Digital Anthropology, Consumer Culture, Candidates, AI Slop
Perplexity: Café Curious Puts AI Search Inside a Neighborhood Coffee Experience
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Social Identity, Affordances, Market Entry
LeMieux: Members Can Resell Discontinued Collections Through ReRide
tiers
Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology
MilkUP: Milk, Merch and a Cereal Rave Fill a Two-Weekend Cafe
tiers
Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z
Mark II: A Bookmark and Scanner Capture Notes From Physical Books
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Datafication, Extended Self, Product Innovation, Scans
Engram: Musicians Can Bend and Break Its Local AI Models
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Philosophy Of Technology, Music, Hallucination
Philips: A £599 Toothbrush Maps Every Brushing Session
tiers
Symbolic Consumption, Brand Semiotics, Datafication, Digital Anthropology, Social Identity, Product Design, Oral Care
Circular: Ring 3 Combines Health Tracking and Contactless Payments
members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Technology Acceptance
Huawei: Smartwatches Classify Diabetes Risk as Low, Medium or High
members
Consumer Culture, Brand Semiotics, Digital Anthropology, Preventive Health, Datafication, Social Identity
Soundcore: Sleep Earbuds Adjust Audio Using Overnight Heart Data
members
Symbolic Consumption, Datafication, Self-Tracking, Brand Semiotics, Social Identity, Case Study
Apple Watch: Readiness Interprets How Prepared Your Body Is Each Day
members
Datafication, Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Wearable Technology