Case Studies Personal Aesthetics Social Media Frida: Retinol for Kids tiers Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Cultural Myth, Platform Logic, Retinol Adriana Chiñas
Case Studies Banking & Financial Services Monzo: Automatic Investing Built Into a Credit Card tiers Symbolic Consumption, Choice Architecture, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Banking Adriana Chiñas
Case Studies Film & TV Entertainment Mobility and Transport Sports and Games Fanatec: An Official F1 Racing System for Sim Racers tiers Brand Semiotics, Consumer Culture, Symbolic Consumption, Fandom, Philosophy Of Technology, Social Identity, Driving Adriana Chiñas
Case Studies Retail and Shopping Fashion and Apparel Technology Business To Business Coach & Kate Spade: Letting AI Take You to Checkout tiers Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Ritual, Persuasion, Google Adriana Chiñas
Case Studies Art & Culture Technology Spotify: Free Studio Time To Independent Artists tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Visibility, Symbolic Exchange, Artists, Musician, Studio Adriana Chiñas
Case Studies Technology Sports and Games Health & Wellbeing Speedo iQ: The Smart Goggles Without a Screen tiers Self-Tracking, Social Identity, Symbolic Consumption, Brand Semiotics, Wearable Technology, Consumer Culture, Olympians, Pools, Swimmers Adriana Chiñas
Case Studies Personal Aesthetics Food & Beverage Business To Business Huda Beauty: A Beauty Brand You Can Taste tiers Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Social Identity, Experiential Marketing, Activation, Cake Adriana Chiñas
Eurekas Technology Film & TV Entertainment Business To Business LG: What If Your Washer Had a K-Pop Group? members Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Cultural Branding Adriana Chiñas
Eurekas Art & Culture Technology Boston Lyric Opera: Making Opera Read Differently members Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Mediation, Case Study, Supertitles Adriana Chiñas
Eurekas Film & TV Entertainment Art & Culture Technology Meta Quest: A Front-Row Seat Inside the Headset members Brand Semiotics, Digital Anthropology, Symbolic Consumption, Social Identity, Media Affordances, Consumer Culture Adriana Chiñas
Eurekas Film & TV Entertainment Banking & Financial Services Art & Culture Ramp: Bringing the Industrial Musical Back to Broadway members Brand Semiotics, Symbolic Consumption, Cultural Capital, Spectacle, Social Identity, Case Study Adriana Chiñas
Eurekas Art & Culture Technology Film & TV Entertainment Spotify: The Story Behind the Playlist members Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Platform Logics, Identity Projects Adriana Chiñas