Adriana Chiñas

Adry is an Innovation Analyst at Antropomedia. With a Master's Degree in Digital Business Analytics and Big Data, her work translates consumer behavior, cultural shifts, and emerging business ideas into editorial insights for evolving industries.

6474 posts

BOSS Coffee and the Everyday Hero

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Brand Semiotics, Social Identity, Symbolic Consumption, Cultural Branding, Market Entry, Consumer Culture

The Freedom Card

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Platform Logics

Louis Vuitton & Porsche 911s

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Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture

Prime Video: AI Series

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Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study

Henkel: Cooling Heads For Climate Change

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Brand Semiotics, Consumer Behavior, Social Identity, Persuasion, Sustainability, Brand Value

Sephora Beauty on Wheels

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Consumer Culture, Brand Semiotics, Servicescape, Symbolic Exchange, Digital Anthropology, Social Identity

WDR: Connecting Students

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Collective Memory, Digital Anthropology, Co-Creation, Social Identity, Mediation, Case Study

Smithsonian Museum: Unhidden Heroines

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Brand Semiotics, Augmented Reality, Digital Anthropology, Social Identity, Collective Memory, Symbolic Consumption

BavAR[t]: French History to Life

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Mediation, Collective Memory

A.R. Rahman: Apple's Spatial Audio Format

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Immersive Media, Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Consumer Behavior

Ar Something: Digital Passport For Clothing

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Circular Economy, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Traceability, Social Identity