Case Studies Technology Travel and Outdoors Religious / Spiritual Vatican, Microsoft & Iconem tiers Digital twin, Sacred heritage, Algorithmic conservation, Virtual accessibility, Religious tourism, Institutional transformation Adriana Chiñas
Case Studies Food & Beverage Art & Culture Business To Business HeyTea & Yayoi Kusama tiers Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital Adriana Chiñas
Case Studies Art & Culture Technology LAVA MUSIC tiers Musical innovation, Touch interface, Portable instruments, Techno-animism, Democratized creativity, Digital performance Adriana Chiñas
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability Airbnb & By Rotation tiers Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption Adriana Chiñas
Case Studies Travel and Outdoors Art & Culture MM:Berlin Lab tiers Participatory design, Prosumer hospitality, Beta testing, Experiential co-creation, Sustainable luxury, Digital ethnography Adriana Chiñas
Case Studies Travel and Outdoors Social Media Klook & TikTok tiers Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce Adriana Chiñas
Case Studies Travel and Outdoors Technology Aescape tiers Algorithmic wellness, Embodied technology, Robotic massage, Personalized somatic experiences, Luxury hospitality innovation, AI-mediated touch Adriana Chiñas
Case Studies Film & TV Entertainment Social Awareness Mind & Netflix tiers Experiential Retail, Transmedia Merchandising, Cause-Related Marketing, Fandom Materiality, Ephemeral Commerce, Parasocial Consumption Adriana Chiñas
Case Studies Social Awareness Social Media GoFundMe & Meta tiers Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising Adriana Chiñas
Case Studies Social Awareness Ecology and Sustainability Kogia tiers Digital Commons, Visual Advocacy, Conservation Media, Participatory Culture, Media Democratization, Environmental Communication Adriana Chiñas
Case Studies Social Awareness Social Media Health & Wellbeing CoppaFeel! tiers Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy Adriana Chiñas
Case Studies Social Awareness Social Media TikTok Change Makers tiers Digital Altruism, Platform Philanthropy, Creator Economy, Social Impact, Algorithmic Activism, Attention Redistribution Adriana Chiñas