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Antropomedia Express: Consumer Tribes
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Adriana Chiñas

Adriana Chiñas

Adry is an Innovation Analyst at Antropomedia. With a Master's Degree in Digital Business Analytics and Big Data, her work translates consumer behavior, cultural shifts, and emerging business ideas into editorial insights for evolving industries.
6192 posts
The LEGO Group, TED
Case Studies Film & TV Entertainment Learning and Teaching Business To Business

The LEGO Group, TED

tiers
Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy
Adriana Chiñas Adriana Chiñas
UBEES
Case Studies Technology Food & Beverage Ecology and Sustainability

UBEES

tiers
Ubees, Regenerative Pollination, Datafication, Brand Strategy, Agritech
Adriana Chiñas Adriana Chiñas
Netflix, Anua
Case Studies Personal Aesthetics Film & TV Entertainment Business To Business Retail and Shopping

Netflix, Anua

tiers
K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy
Adriana Chiñas Adriana Chiñas
Grab
Case Studies Learning and Teaching Mobility and Transport

Grab

tiers
Case Study, Grab, Ai Ambassador Program, Consumer Culture, Digital Transformation, Brand Storytelling
Adriana Chiñas Adriana Chiñas
Skyscanner
Case Studies Travel and Outdoors Technology

Skyscanner

tiers
Platform Economy, Digital Aggregation, Brand Extension, Algorithmic Mediation, Travel Industry
Adriana Chiñas Adriana Chiñas
Rednote
Case Studies Social Media

Rednote

tiers
Rednote, Community Activation, Digital Anthropology, Consumer Culture, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Carrefour, E.Leclerc and Coopérative U
Case Studies Social Awareness Ecology and Sustainability Fashion and Apparel

Carrefour, E.Leclerc and Coopérative U

tiers
Eco-Score, Textile Sustainability, Consumer Behavior, Semiotic Strategy, Retail Innovation
Adriana Chiñas Adriana Chiñas
Cabin Crew Village
Case Studies Mobility and Transport Travel and Outdoors Real Estate & Construction

Cabin Crew Village

tiers
Emirates, Cabin Crew Village, Workforce Investment, Brand Strategy, Service Culture
Adriana Chiñas Adriana Chiñas
Hermès Boombox Plume
Case Studies Luxury Fashion and Apparel

Hermès Boombox Plume

tiers
Hermès, Boombox Plume, Luxury Brand Strategy, Craftsmanship, Consumer Culture
Adriana Chiñas Adriana Chiñas
Redfin
Case Studies Real Estate & Construction Banking & Financial Services

Redfin

tiers
Hypertext Marketing, Brand Semiotics, Consumer Ritual, Effort Heuristics, Archetypal Narrative
Adriana Chiñas Adriana Chiñas
Climatic
Case Studies Health & Wellbeing Technology

Climatic

tiers
Category Creation, Wellness Branding, Respiratory Health, Consumer Culture, Cultural Strategy
Adriana Chiñas Adriana Chiñas
Lemonade, Tesla
Case Studies Banking & Financial Services Mobility and Transport

Lemonade, Tesla

tiers
Autonomous Insurance, Algorithmic Underwriting, Platform Strategy, Telemetry Data, Consumer Trust
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
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