The Hershey Company
tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Jell-O
tiers
Material Semiotics, Brand Extension, Sensory Marketing, Consumer Culture, Product Diversification, Experiential Consumption
Veolia
tiers
Waste Transformation, Corporate Partnerships, Healthcare Environments, Circular Business Models, Social Prescribing, Material Repurposing
Wise Wheat
tiers
Biofortification, Nutritional Semiotics, Functional Foods, Cultural Continuity, Consumer Wellness, Food Innovation
Coca-Cola Spiced Shop
tiers
Generative AI, Sensory Marketing, Experiential Retail, Digital Anthropology, Consumer Engagement, Brand Activation
Keep Britain Tidy
tiers
Behavior Change, Environmental Marketing, Social Norms, Public Health, Consumer Psychology, Sustainability
VluchtelingenWerk Nederland
tiers
Spatial Semiotics, Experiential Learning, Counter-narratives, Refugee Representation, Embodied Ethnography, Public Discourse
Amazon AWS & NFL
tiers
Generative Artificial Intelligence, Sports Philanthropy, Digital Material Culture, Brand Activism, Consumer Participation, Technology Ritual
Tesco F&F
tiers
Digital Anthropology, Sustainable Consumption, Retail Innovation, Consumer Engagement, Product Transparency, Corporate Accountability
Aldi Back To School
tiers
Consumer Welfare, Retail Anthropology, Brand Community, Economic Inclusion, Corporate Citizenship, Educational Support
Chevrolet & Erewhon
tiers
Brand Semiotics, Cultural Alignment, Experiential Marketing, Sustainability Positioning, Category Extension, Symbolic Consumption