SMHC & Yongpu
tiers
Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption
MHC
tiers
Digital Ethics, Content Moderation, Platform Collaboration, Mental Health Technology, Corporate Responsibility, Social Media Governance
Alpro Pharmacy
tiers
Pharmaceutical Retail, Smart Lockers, Consumer Empowerment, Digital Transformation, Healthcare Accessibility, Servicescape Innovation
Neko Health
tiers
Algorithmic Healthcare, Preventive Medicine, Biometric Surveillance, Health Datafication, Consumer Medicine, Predictive Diagnostics
Vivo
tiers
Olympic Sponsorship, Generative AI, National Identity, Brand Ambassadors, Technological Mediation, Cultural Narrative
Dyson
tiers
Augmented Reality, Digital Twin, Heterotopic Experience, Domestic Technology, Spatial Computing, Consumer Behavior
Algae Cooking Club
tiers
Fermentation Technology, Microalgae Applications, Sustainable Consumption, Food Innovation, Nutritional Alternatives, Ecological Production
De Koffiejongens
tiers
Corporate Governance Innovation, Intergenerational Equity, Brand Semiotics, Sustainability Marketing, Consumer Culture, Symbolic Capital
Lays
tiers
Gender Representation, Voice Semiotics, Experimental Marketing, Sports Media, Brand Activism, Cultural Intervention
Velveeta
tiers
Brand Semiotics, Cultural Branding, Category Disruption, Visual Identity, Consumer Expression, Marketing Innovation
Wakker Dier
tiers
Food Semiotics, Consumption Practices, Sustainability Marketing, Corporate Activism, Consumer Culture, Brand Citizenship
Heinz Arabia
tiers
Consumer Culture Theory, Preventive Brand Strategy, Experiential Consumption, Risk Perception, Symbolic Reassurance, Brand Positioning