Case Studies Travel and Outdoors Mobility and Transport Luxury Uber Safari tiers Platform Capitalism, Experiential Consumption, Wildlife Tourism, Digital Curation, Sharing Economy, Cultural Commodification Eureka
Case Studies Luxury Ecology and Sustainability Fashion and Apparel Pandora tiers Sustainable Luxury, Material Culture, Brand Semiotics, Environmental Positioning, Circular Economy, Corporate Sustainability Eureka
Case Studies Luxury Mobility and Transport Lamborghini tiers Luxury Brand Communities, Gendered Consumption, Automotive Marketing, Consumer Tribes, Experiential Marketing, Brand Identity Eureka
Case Studies Luxury Technology Fashion and Apparel Coperni tiers Luxury Fashion, Digital Manufacturing, Brand Semiotics, Technological Innovation, Cultural Capital, Sustainable Production Eureka
Case Studies Mobility and Transport Luxury Singapore Airlines tiers Servicescape Transformation, Luxury Aviation, Premium Class Configuration, Brand Differentiation Strategy, Spatial Hierarchy Design, Ultra-Long-Range Services Eureka
Case Studies Fashion and Apparel Luxury Retail and Shopping By Rotation tiers Fashion Rental, Pop-up Retail, Spatial Semiotics, Platform Capitalism, Sustainable Consumption, Experiential Marketing Eureka
Case Studies Luxury Fashion and Apparel Business To Business Marc Jacobs tiers Brand Semiotics, Cultural Appropriation, Luxury Fashion, Consumer Identity, Nostalgia Marketing, Experiential Retail Eureka
Consumer Tribes Luxury Family & Relationships Travel and Outdoors Carpe Diem Patriarchs tiers Consumer Tribe: Carpe Diem Patriarchs Eureka
Consumer Tribes Banking & Financial Services Learning and Teaching Luxury Neoliberal Selfpreneurs tiers Consumer Tribe: Neoliberal Selfpreneurs Eureka
Case Studies Health & Wellbeing Technology GOB tiers Biomaterial Innovation, Sustainable Consumer Products, Mycelium Technology, Environmental Semiotics, Material Culture Theory, Compostable Alternatives Eureka
Case Studies Health & Wellbeing Business To Business Zenni & Eyebot tiers Automated Healthcare, Retail Technology, Servicescape Design, Consumer Self-Service, Digital Health, Optical Industry Eureka