Case Studies Technology Mobility and Transport Gaia tiers Algorithmic Mobility, Urban Digital Twins, Sociotechnical Assemblages, Transit Experience Design, Multilingual Accessibility, Real-time Adaptation Eureka
Case Studies Mobility and Transport Technology General Motors tiers Biometric Surveillance, Affective Computing, Algorithmic Governance, Automotive Safety, Quantified Self, Sousveillance Eureka
Case Studies Art & Culture Personal Aesthetics Business To Business Aesop & Power Station of Art Museum tiers Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism Eureka
Case Studies Social Awareness Personal Aesthetics e.l.f. Beauty 'Dupe That' tiers Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism Eureka
Case Studies Social Awareness Personal Aesthetics Unilever Brasil tiers Anti-racist Marketing, Institutional Ethnography, Cultural Capital, Corporate Social Responsibility, Representational justice, Consumer Identity Politics Eureka
Case Studies Sports and Games Personal Aesthetics Business To Business Coty & Adidas tiers Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy Eureka
Consumer Tribes Art & Culture Film & TV Entertainment VHS Blenders tiers Consumer Tribe: VHS Blenders Eureka
Case Studies Sports and Games Technology Film & TV Entertainment ESPN tiers Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication Eureka
Case Studies Technology Religious / Spiritual The Catholic Church tiers Religious semiotics, Digital evangelization, Youth engagement, Visual theology, Cultural adaptation, Sacred branding Eureka
Case Studies Travel and Outdoors Luxury Mobility and Transport Puy du Fou tiers Luxury experiential tourism, Heritage commodification, Theatrical immersion, Cultural capital, Sensory marketing, Staged authenticity Eureka
Case Studies Technology Personal Aesthetics NotCo & Cramer tiers Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation Eureka
Case Studies Health & Wellbeing Food & Beverage Technology Yuka tiers Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability Eureka