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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Walmart & Zepeto
Case Studies Fashion and Apparel Retail and Shopping Technology Avatar

Walmart & Zepeto

tiers
Virtual Commerce, Avatar Economy, Platform Integration, Phygital Retail, Digital Identity, Metaverse Marketing
Adriana Chiñas Adriana Chiñas
NFL & Betches Media
Case Studies Sports and Games Business To Business Film & TV Entertainment

NFL & Betches Media

tiers
Sports Marketing, Gender Demographics, Media Partnerships, Cultural Intermediaries, Brand Extension, Audience Segmentation
Adriana Chiñas Adriana Chiñas
Givaudan & Moonshot Pirates
Case Studies Food & Beverage Business To Business

Givaudan & Moonshot Pirates

tiers
Alternative Protein Innovation, Generation Z Entrepreneurship, Food System Transformation, Corporate Youth Engagement, Sustainable Nutrition Solutions, Innovation Challenge Design
Adriana Chiñas Adriana Chiñas
Function Health & GRAIL
Case Studies Health & Wellbeing Business To Business

Function Health & GRAIL

tiers
Surveillance Medicine, Biometric Capitalism, Predictive Oncology, Healthcare Platforms, Risk Assessment, Digital Health
Adriana Chiñas Adriana Chiñas
Yango, COFINA & Yabx
Case Studies Business To Business Banking & Financial Services Mobility and Transport

Yango, COFINA & Yabx

tiers
Platform Capitalism, Algorithmic Credit Scoring, Gig Economy Finance, Digital Financial Inclusion, Alternative Credit Assessment, Fintech Integration
Adriana Chiñas Adriana Chiñas
PepsiCo & Nudge
Case Studies Banking & Financial Services Food & Beverage Learning and Teaching Business To Business

PepsiCo & Nudge

tiers
Financial Literacy, Employee Engagement, Digital Learning Platforms, Corporate Wellness Programs, Inclusive Design, Workplace Financial Education
Adriana Chiñas Adriana Chiñas
L’Oréal & IBM
Case Studies Personal Aesthetics Technology Business To Business

L’Oréal & IBM

tiers
Sustainable Cosmetics, Generative AI, Beauty Industry, Algorithmic Formulation, Green Technology, Digital Transformation
Adriana Chiñas Adriana Chiñas
Spotify, American Express & Resy
Case Studies Banking & Financial Services Food & Beverage Business To Business

Spotify, American Express & Resy

tiers
Predictive Analytics, Consumer Personalization, Algorithmic Recommendation, Cross-category Marketing, Lifestyle Curation, Digital Ecosystem
Adriana Chiñas Adriana Chiñas
Togg x TURK Fatih Tutak
Case Studies Luxury Mobility and Transport Food & Beverage Business To Business

Togg x TURK Fatih Tutak

tiers
Servicescape Design, Luxury Consumption, Brand Experience, Digital Personalization, Gastronomic Tourism, Experiential Marketing
Adriana Chiñas Adriana Chiñas
Samsung & Art Basel
Case Studies Art & Culture Technology Business To Business

Samsung & Art Basel

tiers
Contemporary Art, Digital Curation, Cultural Capital, Technology Convergence, Brand Positioning, Art Democratization
Adriana Chiñas Adriana Chiñas
Costco & Thrive Living
Case Studies Real Estate & Construction Retail and Shopping Business To Business

Costco & Thrive Living

tiers
Mixed-use Development, Urban Resilience, Consumer Communities, Housing Affordability, Retail Innovation, Spatial Justice
Adriana Chiñas Adriana Chiñas
Spotify & Google
Case Studies Film & TV Entertainment Technology Business To Business

Spotify & Google

tiers
Algorithmic Personalization, Brand Authenticity, Consumer Culture, Digital Anthropology, AI Aesthetics, Cultural Technology
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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