Moo Deng
tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
Glossier & Shopify
tiers
Omnichannel marketing, Geo-restricted commerce, Ludification, Manufactured scarcity, Urban consumption ritual, Prosumer engagement
Nissan & Akachan Honpo
tiers
Technological animism, Ambient intelligence, Emotional design, Ritual consumption, Family dynamics, Automotive experience
ESPN & Fortnite
tiers
Metaverse integration, Transmedia storytelling, Digital convergence, Virtual consumption, Sports gamification, Platform capitalism
HeyTea & Yayoi Kusama
tiers
Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital
Zenga Bros & Swatch
tiers
workplace Transformation, Functional Hybridity, Subcultural Commodification, Spatial Reconfiguration, Ludic Design, Corporate Counterculture
Immersive Gamebox & Netflix
tiers
Transmedia Storytelling, Experiential Marketing, Embodied Interaction, Gamification, Physical Computing, Entertainment Convergence
Lush UAE & The Waste Lab
tiers
Circular Economy, Sustainable Beauty, Waste Management, Regenerative Agriculture, Corporate Responsibility, Green Manufacturing
Airbnb & Inside Out
tiers
Experiential Marketing, Spatial Semiotics, Parasocial Relationships, Nostalgia Marketing, Immersive Brand Experience, Media Tourism