Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Costco & Thrive Living

tiers

Mixed-use Development, Urban Resilience, Consumer Communities, Housing Affordability, Retail Innovation, Spatial Justice

Spotify & Google

tiers

Algorithmic Personalization, Brand Authenticity, Consumer Culture, Digital Anthropology, AI Aesthetics, Cultural Technology

T-Mobile & OpenAI

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Predictive Analytics, Algorithmic Governance, Customer Intelligence, Digital Anthropology, Service Automation, Behavioral Profiling

Taobao & Xiaomi Auto

tiers

Virtual Reality Commerce, Digital Twin Technology, Automotive Retail Innovation, Extended Reality Shopping, Consumer Experience Design, Immersive E-commerce

Sony & Playstation

tiers

Gaming Capital, Algorithmic Curation, Digital Gatekeeping, Brand Community, Consumer Segmentation, PlayStation Strategy

Superuse & Vattenfall

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Circular Design, Sustainable Architecture, Industrial Repurposing, Tiny House Movement, Green Technology, Material Innovation

Geely

tiers

Automotive Gaming, Platform Capitalism, Digital Convergence, Vehicular Entertainment, Brand Innovation, Generational Marketing

Zaha Hadid Architects

tiers

Virtual Architecture, Gamified Design, Platform Urbanism, Digital Participation, Voxel Construction, Interactive Planning

Google Maps & Gemini

tiers

Conversational Navigation, Algorithmic Recommendations, Spatial Media Evolution, Generative Artificial Intelligence, Digital Cartography, Human-Computer Interaction

Axiom Space & Prada

tiers

Luxury Brand Collaboration, Aerospace Materials Innovation, Fashion Technology Convergence, Space Exploration Design, Cross Industry Partnership, Technical Luxury Applications

Marc Jacobs

tiers

Brand Semiotics, Cultural Appropriation, Luxury Fashion, Consumer Identity, Nostalgia Marketing, Experiential Retail