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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
NYX Professional Makeup & Pinterest
Eurekas Social Media Personal Aesthetics Business To Business

NYX Professional Makeup & Pinterest

members
Experiential Retail, Sensory Branding, Consumer Culture, Digital Trends, Pop-Up Activation
Adriana Chiñas Adriana Chiñas
Vacation, Pepsi
Case Studies Personal Aesthetics Food & Beverage Business To Business

Vacation, Pepsi

tiers
Brand Semiotics, Cross-Category Collaboration, Consumer Identity, Nostalgia Marketing, Cultural Branding
Adriana Chiñas Adriana Chiñas
Mastercard: Protected Monsters
Case Studies Banking & Financial Services Business To Business

Mastercard: Protected Monsters

tiers
Fraud Awareness, Brand Semiotics, Hypertext Marketing, Digital Transformation, Consumer Co-Creation
Adriana Chiñas Adriana Chiñas
Wendy's & Coca-Cola
Case Studies Food & Beverage Business To Business

Wendy's & Coca-Cola

tiers
Sports Marketing, Cultural Branding, Co-Branding, Gamification, Consumer Engagement
Adriana Chiñas Adriana Chiñas
Walmart & Temi Coker
Eurekas Technology Retail and Shopping Business To Business

Walmart & Temi Coker

members
Cultural Branding, Consumer Identity, Retail Strategy, Symbolic Consumption, Diaspora Culture
Adriana Chiñas Adriana Chiñas
Debenhams & Paypal
Case Studies Banking & Financial Services Fashion and Apparel Business To Business

Debenhams & Paypal

tiers
Agentic Commerce, Ai Shopping Assistant, Consumer Profiling, Platform Convergence, Digital Retail
Adriana Chiñas Adriana Chiñas
Kidde, Ring
Case Studies Technology Business To Business Retail and Shopping

Kidde, Ring

tiers
Brand Convergence, Smart Home Safety, Consumer Accessibility, Platform Ecosystems, Strategic Partnerships
Adriana Chiñas Adriana Chiñas
Visa & Main
Case Studies Business To Business Banking & Financial Services

Visa & Main

tiers
Visa & Main, Small Business Ecosystems, Brand Metaphor, Digital Enablement, Platform Strategy
Adriana Chiñas Adriana Chiñas
Instacart, Lush
Case Studies Retail and Shopping Business To Business Personal Aesthetics

Instacart, Lush

tiers
Instacart, Lush Cosmetics, Category Expansion, Digital Delivery, Brand Semiotics, Case Study
Adriana Chiñas Adriana Chiñas
LEGO, Yu-Gi-Oh!
Case Studies Film & TV Entertainment Retail and Shopping Business To Business

LEGO, Yu-Gi-Oh!

tiers
Lego Ideas, Yu-Gi-Oh, Co-Creation, Brand Community, Crowdsourcing, Case Study
Adriana Chiñas Adriana Chiñas
The LEGO Group, TED
Case Studies Film & TV Entertainment Learning and Teaching Business To Business

The LEGO Group, TED

tiers
Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy
Adriana Chiñas Adriana Chiñas
Netflix, Anua
Case Studies Personal Aesthetics Film & TV Entertainment Business To Business Retail and Shopping

Netflix, Anua

tiers
K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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