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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Pepsi & Glamlite Cosmetics
Eurekas Food & Beverage Business To Business Personal Aesthetics

Pepsi & Glamlite Cosmetics

members
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry
Adriana Chiñas Adriana Chiñas
Honda & Syunsoku
Eurekas Mobility and Transport Fashion and Apparel Business To Business

Honda & Syunsoku

members
Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships
Adriana Chiñas Adriana Chiñas
Toyota & Sushiro
Eurekas Mobility and Transport Food & Beverage Business To Business

Toyota & Sushiro

members
Brand Community, Symbolic Consumption, Brand Semiotics, Reference Groups, Ritual, Scarcity
Adriana Chiñas Adriana Chiñas
Starbucks: Make Coffee Your Canvas
Case Studies Food & Beverage Retail and Shopping Art & Culture Business To Business

Starbucks: Make Coffee Your Canvas

tiers
Symbolic Consumption, Vernacular Creativity, Brand Semiotics, Social Identity, Digital Anthropology, Art Infusion
Adriana Chiñas Adriana Chiñas
Louis Vuitton & Porsche 911s
Case Studies Mobility and Transport Luxury Fashion and Apparel Business To Business

Louis Vuitton & Porsche 911s

tiers
Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture
Adriana Chiñas Adriana Chiñas
Industrial AI Learns From 1.6 Million Connected Machines
Consumer Statistics Real Estate & Construction Business To Business Technology

Industrial AI Learns From 1.6 Million Connected Machines

members
Global
Adriana Chiñas Adriana Chiñas
Instagram & Samsung: Rebuilding the Living Room Around Creators
Eurekas Social Media Film & TV Entertainment Business To Business

Instagram & Samsung: Rebuilding the Living Room Around Creators

members
Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry
Adriana Chiñas Adriana Chiñas
Spotify in Snapchat: Snap Map
Eurekas Social Media Business To Business

Spotify in Snapchat: Snap Map

members
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Affordances, Music Culture
Adriana Chiñas Adriana Chiñas
DidTheyGhostYou.com
Case Studies Learning and Teaching Business To Business

DidTheyGhostYou.com

tiers
Employer Brand, Reputational Economy, Social Identity, Digital Anthropology, Classification, Symbolic Exchange
Adriana Chiñas Adriana Chiñas
KFC & Oreo
Case Studies Food & Beverage Business To Business

KFC & Oreo

tiers
Brand Semiotics, Category Codes, Symbolic Consumption, Social Identity, Co-Branding, Consumer Culture
Adriana Chiñas Adriana Chiñas
Michaels & Google Cloud
Case Studies Retail and Shopping Technology Business To Business

Michaels & Google Cloud

tiers
Symbolic Consumption, Brand Semiotics, Algorithmic Advice, Digital Anthropology, Anthropomorphism, Identity Projects
Adriana Chiñas Adriana Chiñas
Pizza Hut: When the Feed Becomes the Enemy
Eurekas Food & Beverage Business To Business Social Media

Pizza Hut: When the Feed Becomes the Enemy

members
Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Material Culture, Symbolic Consumption
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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