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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Enchroma & Finolhu
Case Studies Travel and Outdoors Business To Business

Enchroma & Finolhu

tiers
Colorblind, Snorkel, Hotels, Maldives, Impaired Vision, Diversity & Inclusion, Baa Atoll
Eureka Eureka
Sekkisei & OOu
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Art & Culture

Sekkisei & OOu

tiers
Japan, Buaisou, Kamiita Town, Ginza, Maison Kosé, skincare, artisan dyers, Save the Blue campaign
Eureka Eureka
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
Shimmy Technologies & others
Case Studies Fashion and Apparel Business To Business Learning and Teaching Social Awareness

Shimmy Technologies & others

tiers
Brooklyn, Bangladesh, GSV Cup Elite 200, BBC Media Action, CARE, H&M, stereotypes, self-confidence, sustainable practices, circular economy
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Wallpaper* & Zara
Case Studies Fashion and Apparel Sports and Games Travel and Outdoors Business To Business

Wallpaper* & Zara

tiers
United Kingdom, Japan, Bruton, Naoshima, trip guides, travel wisely, Where To Now,
Eureka Eureka
BIG & Vollebak
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Real Estate & Construction

BIG & Vollebak

tiers
Nova Scotia, Canada, low-carbon energy, 3D-printed concrete, architecture, Wood House, Jeddore Harbour, residential hideaway
Eureka Eureka
Samsara Eco & Lululemon
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Technology

Samsara Eco & Lululemon

tiers
Australia, nylon and polyester, apparel industry waste, landfills, new clothing
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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