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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Atome & Mastercard
Case Studies Sports and Games Banking & Financial Services Business To Business

Atome & Mastercard

tiers
Online Games, Gaming, Payment Platforms, Philippines, Gen Z, Services
Eureka Eureka
Omio & Ecosia
Case Studies Travel and Outdoors Mobility and Transport Ecology and Sustainability Business To Business

Omio & Ecosia

tiers
Germany, Public Transport, Trips, Carbon Tracking, Europe, Train Travel
Eureka Eureka
Paramount & Dharma
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business

Paramount & Dharma

tiers
United States. Paris Tour, Influencers, Netflix, Emileaders, Travelers
Eureka Eureka
ClearTrip
Case Studies Travel and Outdoors Business To Business

ClearTrip

tiers
Holidays & Tourism, India, Vacations, Cancel Policy, Customer Loyalty, Refunds
Eureka Eureka
BLACKPINK
Case Studies Film & TV Entertainment Business To Business Technology Avatar

BLACKPINK

tiers
Gaming, South Korea, Metaverse, Roblox, Interactive, K-Pop
Eureka Eureka
Enchroma & Finolhu
Case Studies Travel and Outdoors Business To Business

Enchroma & Finolhu

tiers
Colorblind, Snorkel, Hotels, Maldives, Impaired Vision, Diversity & Inclusion, Baa Atoll
Eureka Eureka
Sekkisei & OOu
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Art & Culture

Sekkisei & OOu

tiers
Japan, Buaisou, Kamiita Town, Ginza, Maison Kosé, skincare, artisan dyers, Save the Blue campaign
Eureka Eureka
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
Shimmy Technologies & others
Case Studies Fashion and Apparel Business To Business Learning and Teaching Social Awareness

Shimmy Technologies & others

tiers
Brooklyn, Bangladesh, GSV Cup Elite 200, BBC Media Action, CARE, H&M, stereotypes, self-confidence, sustainable practices, circular economy
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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