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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
ThredUp & Nava Rose
Case Studies Fashion and Apparel Social Media Business To Business

ThredUp & Nava Rose

tiers
Fast Fashion, Valentine's Day, TikTok, Gen Z, Creative Campaigns
Eureka Eureka
Heineken & Dye Lab
Case Studies Fashion and Apparel Food & Beverage Business To Business

Heineken & Dye Lab

tiers
Limited Edition, Nigeria, Textiles, Beer Brand, Hand Made Clothes, Wax-resist
Eureka Eureka
Martell
Case Studies Fashion and Apparel Food & Beverage Luxury Business To Business

Martell

tiers
United States, Cognac Brand, Fashion Wear, Vogue Fashion Fund, Technology, Shoes
Eureka Eureka
Biti
Case Studies Fashion and Apparel Art & Culture Business To Business Retail and Shopping

Biti

tiers
Shoes, Vietnam, Artists, Art, Inspiration, Interactive Content, Gen Z
Eureka Eureka
Reiss
Case Studies Fashion and Apparel Ecology and Sustainability Retail and Shopping Business To Business

Reiss

tiers
Fashion retailer, Madison Avenue, New York City, Shopping experience, Partnership, Mobile Service
Eureka Eureka
Nespresso & Mammut
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Food & Beverage

Nespresso & Mammut

tiers
Extraordinary Jacket, HeiQ, Recycling, Circular Economy, Sustainability, Switzerland, Textiles
Eureka Eureka
McDonald's & Angus Chiang
Case Studies Fashion and Apparel Business To Business Food & Beverage Retail and Shopping

McDonald's & Angus Chiang

tiers
Fashion Design, Fast Food, LVMH Prize, Chinese, China, Wowkie Zhang, Taiwan
Eureka Eureka
Lagos Fashion Week & Moda Operandi
Case Studies Fashion and Apparel Business To Business Retail and Shopping Luxury

Lagos Fashion Week & Moda Operandi

tiers
Online Shop, Fashion, Nigeria, Designers, Africa, aesthetics,
Eureka Eureka
H&M Lootopia
Case Studies Fashion and Apparel Avatar Business To Business Technology

H&M Lootopia

tiers
Roblox, digital wardrobes, styling, clothing, avatar, fashion
Eureka Eureka
Gucci & Vans
Case Studies Business To Business Fashion and Apparel Avatar Technology

Gucci & Vans

tiers
Vans, Gucci, Vans World, Roblox, Metaverse, United States, shoes
Eureka Eureka
Airbnb & Natwest
Case Studies Travel and Outdoors Business To Business Ecology and Sustainability

Airbnb & Natwest

tiers
Airbnb, Natwest, Energy Efficiency, United Kingdom, Natwest, Sustainability Hub
Eureka Eureka
Lululemon '100 Love Practices'
Case Studies Business To Business Fashion and Apparel Family & Relationships

Lululemon '100 Love Practices'

tiers
Lululemon, Qixi Festival, Chinese Valentine's Day, China, 100 Love Practices, Romantic Relationships
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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