Case Studies Film & TV Entertainment Netflix Tarot Experience tiers Netflix, Tarot, Re-Enchantment, Semiotics, Discovery, Ritual Eureka
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing Tour de McDo initiative tiers Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization Eureka
Case Studies Food & Beverage Social Media Business To Business Starbucks & MrBeast tiers Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail Eureka
Case Studies Sports and Games Health & Wellbeing Hyrox tiers Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization Eureka
Case Studies Luxury Personal Aesthetics Retail and Shopping Technology Lane Crawford and AiDLab tiers Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital Eureka
Case Studies Banking & Financial Services Family & Relationships Starling Bank tiers Digital Bank, Money, Relationship Finance, Consumer Finance Eureka
Case Studies Fashion and Apparel Retail and Shopping Adidas tiers Pets, Lunar New Year, Chinese Style, Sports, Pet Capsule Eureka
Case Studies Film & TV Entertainment Art & Culture Gardens by the Bay tiers Experiences, Brand Worlds, Themed Garden, Floral Experience Eureka
Case Studies Personal Aesthetics Technology L'Oréal tiers Infrared, Efficacy, Eye Masks, Beauty Gadget, LED Technology Eureka
Case Studies Learning and Teaching Social Awareness European Union & UNESCO tiers Livelihoods, Literacy, Afghanistan, Training, Skills, Economy Eureka
Case Studies Travel and Outdoors Technology Retail and Shopping Business To Business Amazon's Alexa+ tiers Voice, Platforms, Trust, Intermediation, Booking, Integration Eureka