A24
tiers
Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Cyril Lancelin x MANE
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Museum of West African Art
tiers
Cultural restitution, Decolonial museology, Institutional infrastructure, Heritage conservation, West African art, Architectural reclamation
Parabank
tiers
Disability banking, Financial inclusion, Adaptive financial services, Digital accessibility, Social finance, Disability economics
Blue Shield of California
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Majazz Project
tiers
Sound archive, Cultural reclamation, Decolonial practice, Sonic heritage, Counter-archiving, Community preservation
Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
Harry’s
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Visit OSLO
tiers
Destination branding, Ironic marketing, Reflexive consumption, Overtourism, Authenticity, Urban identity
Muji Hotel & Tatsuya Tanaka
tiers
Aesthetic Capitalism, Brand Semiotics, Miniaturization, Cultural Intermediaries, Experiential Retail, Artistic Collaboration