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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
BIG, ICON & Liz Lambert
Case Studies Travel and Outdoors Real Estate & Construction Technology

BIG, ICON & Liz Lambert

tiers
Architectural innovation, 3D-printing technology, Sustainable tourism, Place-making, Experiential hospitality, Social responsibility
Eureka Eureka
Glossier & Shopify
Case Studies Personal Aesthetics Business To Business Retail and Shopping

Glossier & Shopify

tiers
Omnichannel marketing, Geo-restricted commerce, Ludification, Manufactured scarcity, Urban consumption ritual, Prosumer engagement
Eureka Eureka
Garnier
Case Studies Personal Aesthetics Fashion and Apparel

Garnier

tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Eureka Eureka
Alibaba Tmall
Case Studies Retail and Shopping Learning and Teaching Technology

Alibaba Tmall

tiers
Digital embodiment, Personality commerce, Omnichannel retail, Cultural hybridization, Identity consumption, Spatial ritualization
Eureka Eureka
Enabot
Case Studies Technology Family & Relationships

Enabot

tiers
Pet technology, Digital companionship, Remote surveillance, Human-animal bond, Algorithmic care, Networked pet ownership
Eureka Eureka
Coding Powers
Case Studies Learning and Teaching Technology

Coding Powers

tiers
Algorithmic Literacy, Digital Socialization, AI Education, Technological Enculturation, Educational Technology, Childhood Development
Eureka Eureka
LEGO Group
Case Studies Learning and Teaching Ecology and Sustainability

LEGO Group

tiers
Corporate sustainability, Carbon accountability, Incentive structures, Environmental governance, Institutional theory, Performance metrics
Eureka Eureka
Aviant
Case Studies Mobility and Transport Travel and Outdoors

Aviant

tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Eureka Eureka
Nissan & Akachan Honpo
Case Studies Mobility and Transport Social Awareness Business To Business

Nissan & Akachan Honpo

tiers
Technological animism, Ambient intelligence, Emotional design, Ritual consumption, Family dynamics, Automotive experience
Eureka Eureka
Fneek
Case Studies Banking & Financial Services Technology

Fneek

tiers
Algorithmic trust, Financial intimacy, Peer-to-peer lending, Platform economy, Social capital, Gift economy
Eureka Eureka
ESPN & Fortnite
Case Studies Sports and Games Business To Business

ESPN & Fortnite

tiers
Metaverse integration, Transmedia storytelling, Digital convergence, Virtual consumption, Sports gamification, Platform capitalism
Eureka Eureka
Vatican, Microsoft & Iconem
Case Studies Technology Travel and Outdoors Religious / Spiritual

Vatican, Microsoft & Iconem

tiers
Digital twin, Sacred heritage, Algorithmic conservation, Virtual accessibility, Religious tourism, Institutional transformation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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