Case Studies Personal Aesthetics Social Awareness NIVEA CONNECT tiers Social Isolation, Brand Purpose Transformation, Collective Effervescence, Community Engagement, Corporate Social Responsibility, Ritual Density Adriana Chiñas
Case Studies Banking & Financial Services Technology Lloyds Bank tiers Algorithmic Governance, Financial Technology, Automated Compliance, Trade Finance, Black-Boxing, Algorithmic Accountability Adriana Chiñas
Case Studies Travel and Outdoors Ecology and Sustainability Uttarakhand Tourism Development Board tiers Dark-sky Tourism, Indigenous Astronomy, Regenerative Travel, Cultural Astronomy, Heritage Conservation, Sustainable Development Adriana Chiñas
Case Studies Travel and Outdoors Art & Culture WildChina tiers Educational Tourism, Structured Liminality, Cultural Progression, Experiential Learning, Aspirational Travel, Knowledge Acquisition Adriana Chiñas
Case Studies Travel and Outdoors Health & Wellbeing Business To Business Hyatt & Hyatt tiers Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing Adriana Chiñas
Case Studies Mobility and Transport Learning and Teaching Audi Spain tiers Multimodal Discourse, Semiotic Transformation, Narrative Marketing, User Experience Design, Branded Content, Technical Communication Adriana Chiñas
Case Studies Travel and Outdoors Mobility and Transport Barcelona City Council tiers Algorithmic Governance, Digital Invisibility, Platform Urbanism, Tourist Management, Spatial Justice, Navigation Infrastructure Adriana Chiñas
Case Studies Technology Mobility and Transport VinFast tiers Ambient Intelligence, Automotive AI, Phygital Integration, Embodied Technology, Driver Personalization, Technological Domestication Adriana Chiñas
Case Studies Personal Aesthetics Retail and Shopping Glossier tiers Digital Brand Communities, Gamification, Prosumption, Beauty Marketing, First-Party Data, Ritualized Consumption Adriana Chiñas
Case Studies Health & Wellbeing Technology Personal Aesthetics POND'S tiers Microbiome Analytics, Personalized Skincare, Diagnostic Beauty, Biotechnology Retail, Skin Health Data, Hyper-Personalization Adriana Chiñas
Case Studies Health & Wellbeing Technology The Vitamin Shoppe tiers Telehealth Innovation, Testosterone Therapy, Digital Wellness, Health Consumerism, Medicalized Retail, Consumer Biopolitics Adriana Chiñas
Case Studies Art & Culture Personal Aesthetics Jamaican Mango & Lime tiers Cultural Commodification, Embodied Identity, Digital Storytelling, Counterhegemonic Aesthetics, Heritage Activation, Ritual Consumption Adriana Chiñas