Prime Video: AI Series
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study
Henkel: Cooling Heads For Climate Change
tiers
Brand Semiotics, Consumer Behavior, Social Identity, Persuasion, Sustainability, Brand Value
The Singing Soap
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Persuasion, Material Culture
Sephora Beauty on Wheels
tiers
Consumer Culture, Brand Semiotics, Servicescape, Symbolic Exchange, Digital Anthropology, Social Identity
Visit Lauderdale: Sensory-Inclusive Beaches
tiers
Accessibility, Social Identity, Brand Semiotics, Digital Anthropology, Inclusion, Case Study
Wendy's AI Orders
tiers
Consumer Culture, Brand Semiotics, Algorithmic Advice, Anthropomorphism, Service Ritual, Digital Anthropology
Roblox: Video Feed For Games
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Platform Affordances, Social Identity, Case Study
NoctIQ: Anti-Snore Pillow
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Consumer AI Experience, Datafication, Sleep Wellness
OpenAI Voice Controls
tiers
Digital Anthropology, Mediation, Social Identity, Algorithmic Trust, Human-Machine Interaction, Consumer Behavior
Vivienne Westwood House Beijing
tiers
Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry
Verb: Selling Personal Data
tiers
Data Ownership, Surveillance Capitalism, Brand Semiotics, Consumer Culture, Digital Anthropology, Platform Logics
CarPlay at the Helm
tiers
Symbolic Consumption, Brand Semiotics, Technological Mediation, Social Identity, Platform Logics, Digital Anthropology