Apple: The iPhone Becomes a Deal Hunter
tiers
Consumer Culture, Brand Semiotics, Social Identity, Datafication, Technological Mediation, Scarcity, Costs
FILIF: Turning Fabric Into Everyday Skin Care
tiers
Brand Semiotics, Symbolic Consumption, Consumer Culture, Digital Anthropology, Wellbeing
ZBiotics: A Genetically Engineered Probiotic for Drinking
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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Philosophy Of Technology, Case Study
Pizza Hut: Red Roofs Become Neighborhood Libraries
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Brand Semiotics, Symbolic Exchange, Reference Groups, Nostalgia, Digital Anthropology, Case Study,
Pókemon: Higher Pull Rates Challenge Card Resellers
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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Reference Groups
Vogue World: Humanoid Robots Walk the Milan Runway
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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Uncanny Valley, Case Study, Milan
BRG: A Store Built for TikTok
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Consumer Culture, Brand Semiotics, Digital Anthropology, Social Identity, Platform Logic, Servicescape
Dumb.co: Handwritten Cover Letters for Interns
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Brand Semiotics, Symbolic Consumption, Social Identity, Costly Signaling, Digital Anthropology, Consumer Culture, Candidates, AI Slop
Perplexity: Café Curious Puts AI Search Inside a Neighborhood Coffee Experience
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Brand Semiotics, Consumer Culture, Digital Anthropology, Social Identity, Affordances, Market Entry
LeMieux: Members Can Resell Discontinued Collections Through ReRide
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Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology
MilkUP: Milk, Merch and a Cereal Rave Fill a Two-Weekend Cafe
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Servicescape, Gen Z
Mark II: A Bookmark and Scanner Capture Notes From Physical Books
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Consumer Culture, Brand Semiotics, Digital Anthropology, Datafication, Extended Self, Product Innovation, Scans