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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Tour de McDo initiative
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing

Tour de McDo initiative

tiers
Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization
Adriana Chiñas Adriana Chiñas
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Adriana Chiñas Adriana Chiñas
Hyrox
Case Studies Sports and Games Health & Wellbeing

Hyrox

tiers
Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization
Adriana Chiñas Adriana Chiñas
Lane Crawford and AiDLab
Case Studies Luxury Personal Aesthetics Retail and Shopping Technology

Lane Crawford and AiDLab

tiers
Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital
Adriana Chiñas Adriana Chiñas
Starling Bank
Case Studies Banking & Financial Services Family & Relationships

Starling Bank

tiers
Digital Bank, Money, Relationship Finance, Consumer Finance
Adriana Chiñas Adriana Chiñas
Adidas
Case Studies Fashion and Apparel Retail and Shopping

Adidas

tiers
Pets, Lunar New Year, Chinese Style, Sports, Pet Capsule
Adriana Chiñas Adriana Chiñas
Gardens by the Bay
Case Studies Film & TV Entertainment Art & Culture

Gardens by the Bay

tiers
Experiences, Brand Worlds, Themed Garden, Floral Experience
Adriana Chiñas Adriana Chiñas
PHARMAICY
Case Studies Technology

PHARMAICY

tiers
AI Drug, Psychoactive Experience, Sweden, Experiences
Adriana Chiñas Adriana Chiñas
L'Oréal
Case Studies Personal Aesthetics Technology

L'Oréal

tiers
Infrared, Efficacy, Eye Masks, Beauty Gadget, LED Technology
Adriana Chiñas Adriana Chiñas
European Union & UNESCO
Case Studies Learning and Teaching Social Awareness

European Union & UNESCO

tiers
Livelihoods, Literacy, Afghanistan, Training, Skills, Economy
Adriana Chiñas Adriana Chiñas
Amazon's Alexa+
Case Studies Travel and Outdoors Technology Retail and Shopping Business To Business

Amazon's Alexa+

tiers
Voice, Platforms, Trust, Intermediation, Booking, Integration
Adriana Chiñas Adriana Chiñas
TikTok Shop: Digital Cards
Case Studies Social Media Retail and Shopping

TikTok Shop: Digital Cards

tiers
Digital Card, Gifts, Gifting, Animated Designs
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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