Case Studies Banking & Financial Services Retail and Shopping Itaú Bank tiers Interactive Marketing, Sports Sponsorship, Real-time Promotions, Gamified Shopping, Digital Marketplace, Impulse Purchasing Eureka
Case Studies Fashion and Apparel Ecology and Sustainability Vollebak tiers Biomaterials, Luxury Fashion, Brand Semiotics, Sustainable Textiles, Premium Positioning, Material Innovation Eureka
Case Studies Art & Culture Technology Microsoft Artifacts tiers Artificial Intelligence Art, Creative Technology, Digital Culture, Human AI Collaboration, Interactive Media, Cultural Innovation Eureka
Case Studies Fashion and Apparel Retail and Shopping Technology Avatar Walmart & Zepeto tiers Virtual Commerce, Avatar Economy, Platform Integration, Phygital Retail, Digital Identity, Metaverse Marketing Eureka
Case Studies Mobility and Transport Travel and Outdoors Social Media SouthWest Airlines & TikTok tiers Flying Car, Urban Air Mobility, Autonomous Systems, Transportation Platform, Electric Aviation, Multimodal Infrastructure Eureka
Case Studies Technology Family & Relationships Petcube tiers Pet Technology, Smart Water Systems, Digital Health Monitoring, Connected Home Devices, Animal Care Innovation, IoT Pet Products Eureka
Case Studies Food & Beverage Retail and Shopping Croissound tiers Hybrid Consumption, Temporal Innovation, Urban Tribes, Experience Design, Cultural Entrepreneurship, Third Spaces Eureka
Case Studies Fashion and Apparel Ecology and Sustainability Seamless tiers Circular Economy, Sustainable Fashion, Product Stewardship, Consumer Tribes, Brand Semiotics, Environmental Accountability Eureka
Case Studies Learning and Teaching Technology Lego Education tiers Educational Technology, Material Culture, Knowledge Production, Hybrid Learning, STEM Education, Brand Community Eureka
Case Studies Social Media Social Awareness Milpamerica.org tiers Digital Sovereignty, Grassroots Technology, Platform Cooperativism, Indigenous Media, Algorithmic Resistance, Counter-Infrastructure Eureka
Case Studies Social Awareness Art & Culture Dylan Mulvaney tiers Digital Platforms, LGBTQ Marketing, Subscription Economy, Cultural Intermediaries, Book Communities, Social Commerce Eureka
Case Studies Ecology and Sustainability Luxury Food & Beverage Maison Perrier-Jouët & Formafantasma tiers Biodiversity, Luxury Marketing, Sustainable Agriculture, Brand Heritage, Environmental Capital, Terroir Eureka