Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Australian Council for Educational Research

tiers

Brand Semiotics, Digital Anthropology, Social Identity, Consumer Culture, Classification, Case Study

Michaels & Google Cloud

tiers

Symbolic Consumption, Brand Semiotics, Algorithmic Advice, Digital Anthropology, Anthropomorphism, Identity Projects

Seventy Thousand Pharmacies Accelerate Access to GLP-1 Therapies

members

North America

Recompose: The Greenest Goodbye

tiers

Consumer Culture, Brand Semiotics, Social Identity, Symbolic Consumption, Sustainability, Market Entry

Flyfi and the Privacy Ethos

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Privacy, Platform Logics

Bremont's Supernova Hawking

tiers

Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study

KAIST: Reading in Space

tiers

Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study

Samsung's Passport-Shaped Foldable

tiers

Product Design, Brand Semiotics, Symbolic Consumption, Social Identity, Mediation, Consumer Culture

Air Canada: Arriving Rested

tiers

Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Wellness, Airlines

Coach: The Handbag as Narrative Object

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding

eDreams ODIGEO: Visa AI Agents

tiers

Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription