Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Coca-Cola Chinese New Year

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Coca-Cola, Chinese New Year, Gen Z, Cultural Branding, Brand Strategy

OXXO & Uber Eats

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Platform Economy, Retail Innovation, Consumer Behavior, Digital Strategy, Omnichannel

Rondo Energy, Covestro

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Thermal Energy Storage, Industrial Heat, Decarbonization, Renewable Energy, Case Study, Energy Transition

SoildTech

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Case Study, Techno-Animism, Gamification, Consumer Culture, Smart Home, Brand Semiotics

Equinox

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Case Study, Female Physiology, Luxury Fitness, Data Feminism, Personalization, Brand Strategy

Affirm

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Fintech, Buy Now Pay Later, Housing, Consumer Behavior, Digital Platforms

Aerobag

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Case Study, Wearable Technology, Cycling Culture, Brand Adoption, Product Innovation, Consumer Behavior

Oreo, Disney’s Marvel

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Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics

Google & Oxford University

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Artificial Intelligence, Higher Education, Strategic Partnerships, Educational Technology, Consumer Culture

Medialink

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Intellectual Property, Festival Marketing, Anime Culture, Soft Power, Brand Experience

PerioTrap

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Oral Care, Microbiome, Brand Positioning, Consumer Culture, Health Innovation