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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
McDonald's China
Case Studies Food & Beverage

McDonald's China

tiers
Marketing, Strategic Initiative, Fan Convention, China, Service Counter
Eureka Eureka
Creditspring
Case Studies Banking & Financial Services

Creditspring

tiers
Kinship, Debt, Precarity, Agency, Millennials, Housing
Eureka Eureka
Anya Hindmarch, Boots
Case Studies Fashion and Apparel Retail and Shopping Health & Wellbeing Personal Aesthetics

Anya Hindmarch, Boots

tiers
Semiotics, Servicescape, Consumption, Luxury, Heritage, Retail
Eureka Eureka
ChatGPT Health
Case Studies Health & Wellbeing Technology

ChatGPT Health

tiers
Semantics, Biopolitics, Surveillance, Trust, Interoperability, Mediation
Eureka Eureka
Ruffles
Case Studies Food & Beverage Art & Culture Social Media

Ruffles

tiers
Surrealism, Liminality, Disruption, Urbanism, Semiotics, Dissociation
Eureka Eureka
Ezwitti
Case Studies Social Awareness Food & Beverage

Ezwitti

tiers
Solidarity, Reciprocity, Marrakech, Gastronomy, Altruism, Hybridity
Eureka Eureka
Philippine Airlines
Case Studies Mobility and Transport Film & TV Entertainment

Philippine Airlines

tiers
Ethnography, Narrative, Ritual, Compliance, Hybridity, Parody
Eureka Eureka
Block
Case Studies Banking & Financial Services Retail and Shopping

Block

tiers
Platformization, Inclusion, Surveillance, Liquidity, Ecosystem, Behavioral
Eureka Eureka
Bring My Pinterest to Life
Case Studies Film & TV Entertainment Social Media

Bring My Pinterest to Life

tiers
Shopification, Remediation, Mimesis, Convergence, Curation, Domestication
Eureka Eureka
Dior
Case Studies Luxury Fashion and Apparel Food & Beverage

Dior

tiers
Bio-Cultural, Heterotopia, Servicescape, Hybridity, Immersion, Restorative
Eureka Eureka
Shake Shack
Case Studies Food & Beverage Health & Wellbeing

Shake Shack

tiers
Regulatory, Fit, Semiotics, Whole30, Compliance, Wellness
Eureka Eureka
Kalshi
Case Studies Banking & Financial Services Retail and Shopping

Kalshi

tiers
Derivatives, Speculation, Collectibles, Gamification
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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